Informative Essay About Themed Consumer Environment

Themed Consumer Environment Analysis I have not been to many themed environments in my lifetime for many reasons including financial, time, and travel constraints as well as the fact that my family hold the belief that we dont need to go anywhere grand to have a good time. The emphasis has always been placed on simplicity and quality time spent with family and friends. We used to go snow skiing many years ago so my recollection is hazy. We go camping every summer which is almost the opposite of a consumer environment. However, a couple of years ago, for my mother s birthday, we did manage to make a trip to Arlington, Texas to watch a Texas Ranger baseball game. This is a huge consumer environment which correlates well with everything I have read and learned during this course and so it will be the focus of this analysis. The 270-acre Globe Life Park in Arlington which opened in April of 1994, was a successor of the Arlington Stadium which closed that same year. I vaguely remember goi ng to the old one a couple years before it closed. With the new park, the capacity increased by about 6,000 and many more areas were made available for shops, restaurants, new technology, suites, and other means of consumption. As George Ritzer details modern athletic facilities further in A Tour of the New Means of Consumption, â€Å"Although these stadiums often resemble earlier versions and even seek to copt them in many ways, they also have a number of innovations. For example, they all

Analysis Of The Day Song Rise Up - 1615 Words

Song 1:https://www.youtube.com/watch?v=GOACVZivRHw Andra’s Day song â€Å"Rise Up† is a song about perseverance, courage, and confidence. Perseverance is facing a struggle but finding the power in yourself to as Day says in her song â€Å"rise up.† Despite anything you are going through in your life you need to stay determined and keep going. Everyone must always remember that there is always a light at the end of the tunnel no matter how long that tunnel might be. â€Å"I ll rise up, in spite of the ache. I ll rise up And I ll do it a thousand times again† Here Day perfectly defines perseverance; she will rise up regardless of any pain that she feels and will do it as many times as necessary to get through life and the complications it entails. â€Å"You†¦show more content†¦I feel as if these messages tell my voice because I am always trying to make my friends feel better when they are overwhelmed and stressed. â€Å"I bet my mother s proud of me from each scar Upon my knuckle and each grazes upon my knee,† The meaning of this lyric is his mother or anyone really is proud of him for the mistakes he has mad in his life because fundamentally they have made him the person he is today. Another lyric from the song is, â€Å"And tomorrow’s a brand new day,† which tells you to forget the past because the mistakes you made yesterday do not define your tomorrow. This song helps you realize mistakes are okay. I am often a perfectionist, especially when it comes to my schoolwork. I don’t feel as it is always okay for me to make mistakes, and while I have come to terms with the fact that mistakes are going to happen and encouraged to happen as they help you learn, I am not comfortable with making them. Perfection is an unachievable and unrealistic goal, but yet it is something many people, including myself, strive for. The tempo of this song is also very upbeat, positive, and happy which, for me, mirrors the type of person I try to be and the people I wan t around me. Song 3: https://www.youtube.com/watch?v=6BtI43kqkOI â€Å"Firework† by Katy Perry is an inspirational song that has aShow MoreRelatedKjnkjn856 Words   |  4 PagesPoetry Analysis Tupac Amuru Shakur or better known by his stage name 2Pac was an American rapper and actor who came to fame in the 80’s-90’s era. Both Tupac’s mother and father were active members of the â€Å"Black Panthers†. Shakur’s parents were very outspoken and tenacious individuals, although they divorced during Tupac’s younger years both of their qualities can be seen through Tupac’s words and actions. From an early age Shakur was surrounded by struggle and relatives who were imprisoned, thisRead MoreAnalysis Of David Bowie s Space Oddity1425 Words   |  6 PagesAt first glance, David Bowie s Space Oddity would seem to be a patriotic theme song for the soon-to-be-launched Apollo 11 mission. While such assumptions would be fairly based considering the BBC used the song in its coverage of the moon landing, Space Oddity is much more profound and metaphorical in meaning. As it was actually written, this song provides a view into the artist s ri se to fame, drug problems, and changing perspective on the world. In order to understand Space Oddity on a deeperRead MoreWilliam Blake Songs of Innocence Experience1256 Words   |  6 PagesSweeper† Songs of Innocence amp; Experience analysis with, William Blake In 1794 William Blake’s work was known and published as a collection of poems that were put together as one book called Songs of innocence amp; Songs of Experience. In the collection Blake titles a poem, â€Å"The Chimney Sweeper†, and this one is viewed in two ways: Innocence and experience. In the book of innocence Blake shows how poor innocent children are being abused and mistreated during this time era. In Songs of innocenceRead MoreEffects Of Pop Music745 Words   |  3 Pagesexhaustive new analysis of chart-topping songs from 1910 to 2010 shows that hip hop had a bigger effect on pop music than any other pop genre.† That’s where it mostly all started. â€Å"Rap and hip hop, don’t use a lot of harmony. The emphasis is on speech sounds and rhythms. This was a real revolution. Suddenly it was possible that you had a pop song without harmony.† Rap and hip hop seemed to influence the pop community. â€Å"1986 was the least diverse- but in the years following, diversity went back up.† WhichRead MoreSlavery And The Civil War1641 Words   |  7 Pagescompares or even comes close to the casualties suffered. It helped conserve and maintain the Union, drastically changed the relationship between the federal and states government, and led to slavery’s abolition. This war has also stirred up many conflicts until this day about the conflicts and causes. Among the countless and even undiscovered questions comes the most common as being why the Southern states were withdrawn and to what extent was it slavery that influenced it and also why the North didRead MoreBob Marley And The Wailers1654 Words   |  7 Pagesresult of Bob Marley’s practice of integrating reggae with Rastafarian ideology. This paper serves to examine reggae, with special emphasis on a lyric analysis of Jamaican reggae band Bob Marley and the Wailers. The major question this paper addresses the social context that led to the dominance o f social criticism in the lyrics of reggae songs, the importance and significance of Rastafarianism, as well as how reggae has transformed and spread across the world. Reggae was born from a community ofRead MoreLady Gaga Case Studyanalysis1273 Words   |  6 Pagespossibly affect her second album. (3) CONDUCT A SWOT ANALYSIS Strengths: †¢ Lady Gaga’s eccentric attire and attitude had captured the attention of many fans. †¢ Gagas (3) hit songs had captured the imagination of many. †¢ Producer Vincent Herbert signed Lady Gaga to fame. Famous producer of Streamline Records; Vincent Herbert approached Lady Gaga and had her sign on. Being under Herbert’s production company she had (3) hit songs under â€Å"The Fame† album. Lady Gaga had been capturing theRead MoreMusical Therapy: History and Medicine Impact1348 Words   |  5 PagesThe music can’t live in the lines it was given. It needs to explore, to be changed and rewritten. Don’t people live the same? We’re given certain expectations and yet some break free and create something new entirely. Each song is a finger print, there may be similarities but there is something unique about each one. There is something about this uniqueness that brings out something in humans. Something is sparked when a chord is struck. Something that drives us forward. For some music has changedRead MoreCoca Cola s Influence On The Global Community1221 Words   |  5 Pagestechnology have allowed this company to rise above the rest. One ad that is pa rticularly oriented towards the global community is an ad that reaches out to not only Americans but also to the world. This ad attempts to sell to a wide variety of people engaged in every aspect of life. Coca-Cola has expanded to come one of the leading soda companies in the world, they make over 19,400 beverages every second. Coca-Cola is the â€Å"Open Happiness† since 2009 and still to this day. (Coca-Cola) Coca-Cola has becomeRead MoreWhy Forensics Is Not A Perfect Science?1619 Words   |  7 Pagescriminals. Forensics of the past did not include the tools or knowledge that we now have. Although forensics is not a perfect science nor has it ever been, we are closer to perfecting it than ever. Every criminal leaves behind some traces of evidence; it is up to the professionals to find and analyze it to solve cases. Looking at the timeline of forensics technology of the past to the present it is evident that it has evolved dramatically and will continue to do so. The beginnings of forensics science were

Importance of Ethnic Culture Essay Example For Students

Importance of Ethnic Culture Essay There are many races in this earth some with more culture, morals, influence, and values than others. That still doesnt change the fact that we all live in this earth together sharing what ever piece of land we live on. No matter what race we are we are always influenced to believe in our roots. I am Hispanic, my roots are very strong because in my household I was tought that morals and values and the unity of family will always be part of your life when a family is born. It is important to me that the roots I was tought keep on for generations to come, maybe by influencing my future husband and children. The importance of unity in a household is very complex maybe because everyone has their ups and downs in life. One thing that is also very complex in the Hispanic culture is that most of the time the first language tought is Spanish and that can cause some controversy due to the fact that in the country I live in, the main language is English. Many times the culture you have flowing in your bloodstream can create problems like racism and the way you are judged by the color of your skin but that does not change the fact of who we are. Yes I can say that culture is very important to me because that is who I am that is what will stay with me for the rest of my life. Several people have changed the culture they were raised with one big example in the king of pop Michael Jackson who changed his appearance to become a white person when he was born black. To do that is just disrespecting who your parents are and where you came from but in this world money is more important than any culture, race or background you come from. Culture means everything to me because without culture then what can we say about ourselves. Maybe that we are all the same but we are not all the same culture separates us , the way of thinking separates us and our expressions of what we believe in makes us who we really are. After all the creator of the earth made us all different in language, color of our skin, and the freedom of believing in anything we want. To me the meaning of my ethnic culture will always over power anything that comes in my way I know that in south Texas you dont get a lot of racism but I know for a fact that if I ever suffer through that horrible feeling I will stand by to what I was thought and to what I believe in. Culture is a form of life, Hispanics take a big deal of influence in where they came from by choosing what career will make them stand out, by choosing where to live and by choosing what person we marry or  date. Yes I know everyone has their different views in what we date what we marry or let me restate that who we marry or date but when you are living with that someone you tend to let your roots out and implement them in your daily life with your loved ones. Choosing a career can be difficult because you have to fight strongly to accomplish your goal, my culture influenced me to become a news broadcaster for a Spanish audience. Yes my language was one of the most important influences to become a news broadcaster because I find joy in speaking more than one language and I would love to continue using this language in my daily routine when I finish my career. It will be a tuff battle due to the fact that I come from south Texas where we dont speak correct Spanish but spanglish. But I know when I become that south Texan Spanish reporter I will be known as a person that has fought for her culture and has stayed where her culture has no boundaries or limits. Like a famous rapper speaks in his song I am who ever you say I am if I wasnt then why would I say I am emminem that is my proof that I would never deny my roots, my culture and my morals, because that is who I am going to become a person that breaks barriers for their culture to open more doors for each other and to put up why where I cam from.

Plains, Games, and Automobiles free essay sample

Plains, games, and automobiles; the infamous group of three that turned me into a thug. It was a warm summer day, and I was a child. Yet the beautiful weather belied the activities on King Edward’s Way, where pure evil was taking place. The terrible men were decimating the field that I played in. My friend, Isaiah, and I watched the destruction take place, letting the rage fill our prepubescent bodies. Every day, we would run up to the field beyond our street. Giant mounds of dirt stretched miles into the sky. We loved those mountains, and they loved us. We climbed them, running from ninjas one day, catching Pokemon the next. They offered to us a crucial setting in forming classic childhood memories. And the men were tearing them down. Granted, it was pretty thick of me to not realize that the piles of dirt were, in fact, not fun hills, and that they were just physical evidence of a transition from a field to houses. We will write a custom essay sample on Plains, Games, and Automobiles or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But, to a child, everything is a game, and that’s how it should be. Being the vigilantes that we were, Isaiah and I decided that it was time to dole out justice. We saw these men as monsters, whose life goal was to destroy our home. So we sent them a message. Isaiah came over to my house on our D-Day. It was time for this war to end. I called out to my mother, telling her that we were going to play Pokemon at the top of the hill. She bought it. The perfect vice. Didn’t suspect a thing. We marched up to the battleground and looked over the plains. A solemn wind kicked up some dirt, but otherwise, it was all quiet. Cars zoomed by on the perpendicular road. These witnesses would be our biggest problem. In the stealthiest fashion possible, we crawled down the hill. We came to a cement cylinder and dove inside. There was no turning back. We had no idea what to do now. Our innocence was dawning on us; could two kids really bring down an entire mob? However, the innocence was also our best asset; nobody expects the children. Towards the end of the field, a large truck was parked with no one inside. That would do. We ran our hands over the dirty exterior of the tank. It was covered with the blood of our homeland, muddy spots acting as battle scars. Our rage increased, but we kept calm. If we blew it now, that could lead to serious trouble. Our parents might even find out. After moments of searching, I found a chink in the armor. Two orange circles on the back of the truck covered the lightbulbs that lit up for the brakes. Without those, we realized that the truck would almost certainly be pulled over, which would be a victory on all counts. Isaiah watched the traffic, looking for a break. I waited, rock in hand, ready to deliver that lethal blow. He gave the signal. Suddenly, I panicked. Was this really my fate? To go down in history like Al Capone, surrendering my life of potential to one of gangsterism and thuggishness? But alas, in order to defend my homeland, sacrifices had to be made. I willed myself to let go of that childish reputation and slammed the rock into the brake light cover. The rock struck the plastic and broke it immediately. It fell to the ground, raining bits and pieces of victory. I was ready to stop there, but my mind was not my own. I struck again, smashing the light bulb. The brake light was out, but I wanted more. I did the same for the other light, smashing and smashing until Isaiah pulled me away from my victim. I was like a boxer, punching my opponent, getting my gloves on him in any way possible until I was forcibly removed. Then I saw the danger. A car pulled into our field. I dropped the rock, but there was dirt on my hands. It drove up next to us. A man rolled down the window and asked who we were. I did the talking; I was the leader of this gang. I told him who we were, puffing out my chest, both for size and in an effort to hide the massive thumping of my nervous heart. He asked why we were here. Being the masterful improviser that I am, I told him that we were collecting rocks. His skeptical face showed how little he believed me. However, in absence of truly incriminating evidence, he let us go, sending us on our way. We sprinted back to my house, hearts going faster than our little legs could take us. We had done it. The industrial giant was finished. Justice had prevailed once and for all. Of course, in retrospect, our efforts were futile. They built a bunch of houses and apartments, and we lost our field. We never were caught by our parents or anyone else, but the guilt of my crime has stuck with me to this day. To put it frankly, I was stupid. But I managed to turn my life around from my career of crime, and now, here I am. Without the story of the Harrisonburg plains, the games we played there, and the automobile that turned me into a criminal, I would not be the person that I am today.

Romantic Art essays

Romantic Art essays Our groups task was to prepare a creative expression of Romantic art. Throughout the process of preparation, there were many positive aspects and obstacles found in the project. There were also many interesting details that I learned about this time period in art. The best parts of working with my partner included that she was an expert in this field. Andrea knew exactly what characterized Romanticism and explained its characteristics to me. During the process of this project, we found out that we both had different talents. I was the more technical detailed person, while Andrea was the creative one. As we were preparing for the presentation, a problem arose. We werent exactly sure how to present our information in a creative way to include the class. Andrea solved this problem by suggesting that we make it into a game. We would present to the class a paintings form the Romantic time period and paintings from the Classical period. The class, form that point would have to guess what time period the paintings came from. They should know how to do this since we would discuss the differences between Classicism and Romanticism. In the end there would also be prizes. Another problem that occurred was my unexpected illness. This interfe red with the project completion and it turned out to be a big hassle. I came back to school on the day of the presentations with nothing done. But luckily a lot of groups were ahead of us and the assembly helped us out as well. Another obstacle was the scheduling. Andrea works and it was difficult to find a time that would suit us both. But we worked out something in the end. During the research portion of this project, I learned many new things about the Romantic art movement. I found out that Romanticism was a rebellion against Classicism and Neoclassicism. Romantic art was characterized by the raw emotions, expressions and dream-like qualities while Classic art ...

Boots and Booty

Boots and Booty Boots and Booty Boots and Booty By Maeve Maddox The noun boot, meaning â€Å"a covering for the foot and lower part of the leg,† has been in the language since the early 14th century. The word existed in medieval Latin and entered English via French. The popularity of boots as footwear has never diminished, but our use of the word boot and similar forms doesn’t always pertain to the article of apparel. First let’s look at terms and expressions that do relate to footwear. bootleg: As a noun, bootleg is recorded in the 17th century with the meaning â€Å"the leg of a boot.† Nineteenth century American frontiersmen favored bootlegs as convenient places to carry knives and shooting irons. The term acquired its present associations with the illicit trading of liquor even before Prohibition became the law of the land in 1920; a handful of states outlawed alcoholic beverages earlier. For example, Kansas banned alcohol in 1881. A bootleg could conceal a small bottle of liquor. In current usage, bootleg denotes anything that is traded or trafficked illicitly: bootleg CDs, bootleg diamonds, bootleg babies, etc. As a verb, bootleg means â€Å"to traffic illicitly in liquor or anything else.† The verb bootleg is also an American football term meaning â€Å"to carry the ball deceptively.† bootstrap: as a noun, a bootstrap is a loop attached to the top of a boot to help the wearer pull on the boot. I’ve written about the figurative meanings of bootstrap here. boot camp: This is a term for U.S. Marine and Navy recruit training. The term boot as slang for recruit may date from the Spanish-American War. U.S. sailors wore leggings called boots and the term transferred to the sailors themselves. By extension, boot camp is now also used for any training camp or program that resembles boot camp by requiring rigorous training. The term can also refer specifically to a facility or program for juvenile offenders who are forced to follow a rigidly structured routine of drill and discipline. bootlicker: A cringing, favor-seeking toady is called a bootlicker: a person who would do any demeaning thing to please and flatter a person in power. You can find more terms for subservient people here. jackboot: a type of large, strong cavalry boot popular in the 17th and 18th centuries was called a jackboot; later it was worn by German military and paramilitary units during the Nazi regime. Even before its association with the Nazis, the term had acquired the connotation of military oppression. boot: As a verb, â€Å"to boot† can mean â€Å"to kick,† as in â€Å"They booted out the old superintendent and hired a new one.† As a verb in the context of computer use, boot derives from bootstrap. to boot: We still use the expression â€Å"to boot† with the meaning â€Å"in addition† or â€Å"as a bonus†: The guy’s a chronic complainer and a tightwad to boot. The most patient and behaved dog in the world (and she’s Irish to boot). We offer inexpensive prices for our AC and heating units and we will throw in a free thermostat to boot! The expression â€Å"to boot† comes from an obsolete noun boot, meaning â€Å"good, profit, advantage.† The related verb boot meant â€Å"to make better, to remedy.† You may have encountered the verb boot in Shakespeare: It shall scarce boot me To say â€Å"Not guilty.† Hermione, A Winter’s Tale, III.ii.24. booty: As a noun meaning â€Å"plunder, gain, profit,† booty comes from an Old French word, butin. As a noun meaning â€Å"a woman’s body (or a part thereof) as a sex object,† booty originated as 1920s black slang, possibly an alteration of another slang word, botty, meaning bottom or buttocks. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:100 Whimsical WordsThe Difference Between "will" and "shall"Prepositions to Die With

Essays -sas-ETHICS Essay Example | Topics and Well Written Essays - 500 words

Essays -sas-ETHICS - Essay Example As an example, most people think that if you are doing your job, if you are showing up on time, and if you are listening to what your boss says to do, then you are showing a good work ethic. If you are not doing these things, then they say you have a poor work ethic. We can also break the two words down. As an example, work is what most people would know as something we do in order to get paid. It is also something that could be defined as a job, a drudgery, or something that just has to be done whether we like it or not (Miller, n.d.). Work is something that everyone must do at sometime in their life and it can be working for something else or working for themselves. Ethics on the other hand are something that each individual creates for their own lives. Work ethics can be defined as reliability, trustworthiness, a willingness to learn, a willingness to work, and a willingness to work collaboratively when necessary (Miller, n.d.). With this in mind, we can use the example of a child who is doing their first job as a babysitter. When someone hires a babysitter, they are expecting the individual to know how to take care of their child, whether it is an infant or young child.

Laughing All the Way to the Bank Essay Example | Topics and Well Written Essays - 750 words

Laughing All the Way to the Bank - Essay Example Consequently, one maybe compelled to advance his education by getting an MBA. However, the reality and frustration soon sets in when even after achieving higher credentials, no promotion is forthcoming. To this end, Adams came to the reality that it was not always guaranteed that the highly qualified and best suited candidate for a job gets a promotion. In addition, hard work done by one employee is normally accorded to another less deserving employee. Moreover, based on his comic strip on Dilbert, Adams present the view that only the ‘bright but clueless’ individuals are hired. Consequently, employees are promoted on the basis of low competence rather than merit. From Adam’s viewpoint, in addition to his economic degree, he had gone a step further to achieve an MBA. All of his extra effort was centered on the belief that he would achieve promotion. However, after realizing that no promotion was forthcoming, and a stagnated career, Scott Adams was compelled to qui t his job. It is quite evident that Scott Adams was frustrated with the corporate world. This was after realizing that job promotion and high academic qualifications are not always intrinsically linked. Consequently, Scott Adams opted to go fulltime into his entrepreneurial job as a cartoonist following its initial popularity and potential to flourish. What sources of information and expertise did Adams use in starting and developing his business? Did the start-up of the Dilbert cartoon follow the typical pattern of entrepreneurial start-ups? Why or why not? The concept of Scott Adams cartoon strip, ‘Dilbert’ was initially inspired through his personal experiences as an employee in the bank. To this end, Scott Adams cites that he used Dilbert to channel the frustration, absurdity and stress of working life that he experienced in the corporate world of America. In the onset of ‘Dilbert’s’ prominence, Scott Adams changed tact in the sourcing of informa tion for Dilbert’s development. To this end, Adams sought customer opinion by attaching his email address to every cartoon strip. The purpose for attaching his email address was to draw in suggestions and comments that would develop the Dilbert comic strip further. Consequently, Adams would receive between 350 and 800 feedback messages daily. The start up of Dilbert cartoon did not follow the typical pattern of entrepreneurial start ups. Foremost, Adams started off his cartoon strip while still working at Pacific Bell. To this end, his method off start up contravened the classical model norm that usually calls for total commitment and resource allocation for start up. Moreover, owing to the fact that Scott Adams started off his cartoon strip while still working, he incurred few risks. To this end, majority of classical entrepreneurial start ups involve the incurring a high extent of risk. For example, if the risk of failure in the enterprise comes to pass, the entrepreneur in most cases has no fallback plan. To this end, he/she risks not only losing investments made but also an optional resource pool. However, in Scott Adams case, if he failed in his cartoon strip, he had an immediate fallback plan within his job security. This is in recognition that Adams had not yet quite his job while starting up Dilbert. Adams claims that his success is due primarily to luck and persistence; do you agree or disagree? Do you think his advice is helpful to potential entrepreneurs? Why or why not? Based on Scott Adams view on

Effects of Foreign Direct Investment Essay Example for Free

Effects of Foreign Direct Investment Essay The possible positive and  negative effects of FDI  inflows Ing. Tomà ¡Ã… ¡ Dudà ¡Ã… ¡, PhD. Possible positive effects FDI provides capital which is usually missing  in the target country Long term capital is suitable for economic  development Foreign investors are able to finance their  investments projects better and often cheaper Foreign corporations create new workplaces Possible positive effects FDI bring new technologies that are usually  not available in the target country. There is empirical evidence that there are spillover effects as the new technologies usually spread beyond the foreign corporations Foreign corporations provide better access to  foreign markets Ex. Foreign corporations can provide useful  contacts even for their domestic subcontractors Possible positive effects Foreign corporations bring new know-how and  managerial skills into the target country Again, there is a spill-over effects – as people leave the corporations they leave with the knowledge and know-how  they accumulated Foreign corporations can help to change the economic  structure of the target country With a good economic strategy governments can attract  companies from promising and innovative sectors Possible positive effects â€Å"Crowding in† effect The foreign corporations often bring additional  investors into the target country (ex. their usual subcontractors) Foreign corporations improve the business  environment of the target country Ethical business or rules of conduct Possible positive effects Foreign corporations bring new â€Å"clean†Ã‚  technologies that help to improve the  environmental conditions Foreign corporations usually help increase the  level of wages in the target economy Foreign corporations usually have a positive  effects on the trade balance Possible negative effects Foreign corporations may buy a local company  in order to shut it down (and gain monopoly  for example) â€Å"Crowding out† effect We can see this effect if the foreign corporations  target the domestic market and domestic  corporations are not able to compete with these  corporations Possible negative effects Foreign corporations may cut working  positions (privatization deals or MA  transactions) Foreign corporations have a tendency to use  their usual suppliers which can lead to  increased imports (no problem if the  production is export driven) Possible negative effects Repatriation of the profits can be stressful on the  balance of payments The high growth of wages in foreign corporations  can influence a similar growth in the domestic  corporations which are not able to cover this growth  with the growth of productivity  The result is the decreasing competitiveness of domestic  companies Possible negative effects Missing tax revenues If the foreign corporations receive tax holidays or  similar provisions The emergence of a dual economy The economy will contain a developed foreign  sector and an underdeveloped domestic sector Possible negative effects Possible environmental damage  Ã¢â‚¬Å"Incentive tourism†

insurance law Essay -- essays research papers

The Nature of Insurance came about to offset any loss that an individual or those engaged in business may suffer through the occurrence of some unforeseen event. To offset this loss the commercial world developed the contract of insurance. In return for a fee the individual, or the business enterprise, would be indemnified for the loss suffered on the occurrence of the event insured against. Contracts of insurance cover a wide field such as life assurance, personal accident public liability, damage to property and general liability insurance. A contract of insurance is a contract whereby one party, called the insurer, agrees in return for a payment called the premium to pay a sum of money to another, called the insured, on the occurrence of a certain event, or to indemnify the insured against the loss caused by the risk which is insured against. Policies of insurance are of two broad types: life assurance, which insures against an event that must happen, namely, death; and liability insurance, which insures against events that may happen. A contract of insurance may be in any form, such as by deed, in writing, or verbal. In practice such a contract is embodied in a written document called a policy, which expressly states all the terms of the contract. Three elements are essential to an insurance contract: (a)  Ã‚  Ã‚  Ã‚  Ã‚  consideration must pass to the Insurer. This usually takes the form of periodic payments, called premiums; (b)  Ã‚  Ã‚  Ã‚  Ã‚  there must be some degree of uncertainty as to whether the event insured against will happen, or if it is bound to happen, as to when it will happen (c)  Ã‚  Ã‚  Ã‚  Ã‚  the event, if or when it happens, must be adverse to the interest of the insured. Insurance business in Ireland is carried on principally by registered friendly societies, which deal in life assurance and are governed by the Friendly Societies Acts 1909-1989. Both statutes attempt to provide some supervision by the state so as to safeguard the interest of policy holders. Insurance companies must hold a licence, maintain a bond with the High court and make annual returns. The usual procedure for a party seeking insurance is to first complete a proposal form and submit it to the insurers. Where the proposal form is rejected that is the end of the matter and there is no contract. The insurer is not ... ...Dodgem Insurance are therefore only required to pay Chandler at most  £150,000 even though the cost might be more. The policy taken out by Joey will in no way effect the policy Chandler has taking out with Dodgem Insurance Ltd. The two Insurance companies will be required to each pay an appropriate percentage of the claim. Chandler is not entitled to any contribution from Central Perk Insurance as this policy was taking out by Dodgem Ltd and is a general contents policy. Dodgem Insurance will receive a relevant payout for any damage done to the general contents on their section of Castle View i.e. the ground floor. Even though Chandler neglected to mention that Castle View has a thatched roof, he is covered by Section 18 (3) of the Marine Insurance Act 1906 (b) i.e. Any circumstance that is known or presumed known to the insurer. The insurer is presumed to know matters or common notoriety or knowledge, and matters, which an insurer in the ordinary course of his business as such ought to know. Chandler may have presumed that because Dodgem Insurance Ltd are located in the same building that he is insuring that they will have taking the fact that it has a thatched roof into account.

Building Community within Organizations

It is already given that the one constant thing in life that nobody can stop is change. This proven fact is applicable much more in the world of running a business organization. In order for the company to strive and compete in the industry it is involved in, there is the necessity for it to instill, from time to time, alteration in company policies, in the framework of its organization and almost in all of the aspect of its whole structure.When situation like this happens, the changes in the policies of the company — be it retrenchment or simple adaptation of new operational procedures or even technology – the most affected by this change is the frontline of the operation. These people are those who belong to the rank-and-file officers and staff members of the firm. Moreover, if the change in policy is a major one that affects the whole member of the organization, intelligent skills and knowledge is a necessary tool so that everyone can cope up with it.The question tha t underlies this statement is: â€Å"What are the effective actions that the employees and leaders alike should do so to counteract the negative side effects of the change and also to parry the blows to their personal and organization’s well-being. † Members of the organization would surely experience the change while it takes place and this call for an intelligent and effective style of leadership and communication on the part of the management.From the vantage point of the employee who is affected through loss or change in the policy of the company, he should have coping mechanism to avert the negative impact of the change. And from the vantage point of the management, good leadership is needed so as not to alienate the workforce and make the changes have a slight impact in them. Ways of Coping from the Vantage Point of Employee Since it is inevitable that a company or an organization will apply changes in its company policies mainly to keep abreast with the stiff co mpetition in the market, every employee of any firm should have a coping mechanism in the light of this.It is them best to follow the advice of the team of Sparks, Baret and Lehndorff (2000) who said in order to bring out the best in anything or everybody, one must know more than the work required of him. Using this advice to avert any catastrophic effect of any change happening in an organization, the employee will have something to fall back on to if ever the alternation in the company policy will deem his position and role in the organization is no longer needed.To go more deeply in this very effective mechanism of averting and coping with the changes happening in a company, the employee, if he knows more than the work he is performing for the company, will have a place to go to if ever his position will be deemed no longer needed by the firm. A good example of this is when an order delivery boy knows how to cook or function in the kitchen of the restaurant he is working for. Bes ides knowing how to drive a delivery van this employee may also participate in the kitchen in preparing food for example during the lull moments when there is no delivery.If ever the times comes when the company will phase out its delivery service and this means the driver will no longer be in need by the company, that employee, because of his experience in working in the kitchen, can be absorbed by the kitchen department so as to lessen the impact of the change in the policy of the firm. Thus saying, this means that an employee should make it to himself to know more about the company that he works in. By knowing different kinds of work in a particular organization, the problem of being absorbed by different department will be not a hassle or a problem.This also avert the point where in the employee can lose his job and part with the organization. Furthermore, if the employee knows many things or have various experiences in various kinds of work, the event of losing an organization or his job will, in a way, not a problem for him. As they say a man of jack of all trades is better than being just a master of one. In an event that an employee is retrenched because of organizational policy, he will not have any trouble finding another work even if the new job is not related to the previous job that he used to perform.Using the set example above, a driver of a delivery van for example may be retrenched for any possible organizational or policy change happening in his company. But since he knows also how to be a mechanic or a helper in the company he used to work with, he may find another job in another firm as a mechanic or even just a helper in the kitchen. Giving this example, it is thus cannot be over emphasized the need for an employee to know more than what he does in his particular organization.Even though this knowledge regarding another line of work is not related to his present job, the use of this may come in the future considering that his tenure in the company is not permanent or changing according to the policies of the management. Transition from Job Loss Wilson (2004) said that when someone is faced by a major loss like being fired or terminated, that person will experience an expected series of sequence of emotions known as Kubler-Ross stages.These grieving emotions will start at denial, bargaining, anger, despair and finally, acceptance. A person who suffered a job loss does not usually experience these emotions in this sequence. They may come in different variation, yet understanding the sequence of this emotional stage can help the person bounce back from the traumatic experience of losing his job. Nevertheless, this is not just the whole picture of the situation that the person must know to pull himself back from a major loss.It is also important to know the four truths as Wilson (2004) enumerated them: †¢ Most people who experience career losses feel like you do †¢ There will be predicable stages in your career transition †¢ As an adult, you will continue to grow and change †¢ There really is a best way to approach finding a new job Wilson (2004) added that by exploring these four truth about a job loss will help create for a person a more realistic expectation.And by doing so, there is likely that the person will slide in the â€Å"paralyzing isolation, frustration, or depression† which usually comes after a major set back like a job loss. Doing and understanding these four truths then will be a capital for that person to create a tremendous opportunity in finding a new job or a career. Leadership During the time of change in company policy and transition from the old process of working to the new one, leaders act as catalysts of change. They are necessary member of the organization since they shoulder the strength of the company in general.Leaders have the ability to set and influence the point of view and opinions of their subordinates. As Philips & Schmidt (2004) said it is therefore not at all surprising that for a long time every organization and corporation are spending big amount of money just to enhance their worker’s skills on leadership. In this light, in an event when a company has set it organizational system it is therefore important that there is a leader, characterized as having transformational skills, to support these changes.This quality of leadership is necessary if not crucial for the company itself since the skills of these people have the capacity to help motivate the working spirit of the employees affected by the change. Moreover, transformational leaders help the organization shift from the old system to the new system when a major change takes place. One of the advantages of having a transformational leader when a change takes place in an organization is the given sensitivity he already has for those who either will be affected by the change or to those who will lose their jobs.Considering that this kind of leader n o longer has control over the retrenched workers or employees, his quality of being aware to the effects of the changes will greatly help those who are left behind to continue their work. Awareness about the effects what happened to the organization will be the ground on which this leader will lead his subordinates to continue being motivated doing their jobs. The good thing about this kind of leader is that he is aware that many, if not most, of the employees will surely lose their enthusiasm to work for the company.Knowing this, the leader then can initiate open communication with his subordinates about what is the real goal of the change and therefore erase the doubts in the mind of the employees that the organization is not really there for them. What is even more effective about this kind of leader is that he knows that he is there to stand before his employees and workers as somebody to be emulated upon. Whatever his actions and attitude towards change will surely be the gener al sentiments of those who fall under him.In this light, changes may take place inside the organization yet the transformational leader will always lessen their impact on the working ethics and habits and also motivation of the workers. References Philips, J. and Schmidt, L. , (2004). The Leadership Scorecard. Elsevier Butterworth-Heinemann, UK. Sparks, L. , Baret, C. & Lehmdorff, S. (2000) Flexible Working in Food Retailing: A Comparison Between France, Germany, Great Britain and Japan. London: Routledge. Wilson, D. G. (2004). Back in Control: How to Stay Sane, Productive, and Inspired in Your. Sentient Publications, US

Current and Noncurrent Essay

When an individual starts a business understanding financial statements are vital to tracking the company profits and losses. The company decisions are often decided by the figures and statistics. The figures are recorded and compared at a later date. Accounting knowledge is the core of the business and every aspect of a growing company depends heavenly on understanding the basic concept of debits and credits. Companies often develop departments that handle a large in flow of activity. The department keeps track of how well the business is performing and should be well staff with enough employees to fits the demands the company. When making certain that the business financial operation is running smoothly knowledge of the difference between current and noncurrent asset should be explored. The organization must also understand the order of liquidity and how it applies to the balance sheet. The accounting department is always concern with the basic concept of assets. An asset is anything that the business owns or will own in the near future. Assets add worth to the business and often determine if the business will have success. Assets are broken down into two groups’ current assets and noncurrent assets. According to Webster 2004, current asset is defined as â€Å"assets that will be sold, used up, or turned into cash within the current accounting period, usually one-year period. † An example of current assets is cash, accounts receivable, supplies, and inventory. Current asset are listed on the financial balance sheet and represent incoming revenue and a future worth to the company. Noncurrent assets are asset that takes longer than an accounting cycle before turning into cash. Noncurrent resources generate profits for the company. An example of noncurrent assets is property, land, equipment, and vehicles. Noncurrent asset also can be a long term investment, and intangible asset. The company may have a truck that the business may want to sell at a lower price or the business may use vehicle to deliver products sold. The truck use would bring cash to the company as a way of gaining revenue for the business. The main difference between current and noncurrent asset is how soon the asset can be turned into cash for the business. Current asset is normally sold within an accounting period and noncurrent asset usually takes over an accounting cycle before turning in cash. The order of liquidity is also important when understanding the business financial statement. The order of liquidity plays a huge role when listing accounts on the company’s balance sheet. The order of liquidity is how the items are listed on the financial sheet. The balance sheet tells â€Å"one† how the business is operating at a specific time. The balance sheet includes the company resources and companies obligations. It also can be used to compare the current year to other years activity. The balance sheet is set up in a horizontal manner. According to Investor word 2011, â€Å"order of liquidity is define as the organization of assets on the balance sheet based on how long the asset will take to turn into cash. † The order of liquidity on the balance sheet is necessary to determining how quickly asset is changed into cash. The account is listed in a descending order of liquidity at the top of the list would be cash and follow by the next assets that are able to turn into cash swiftly. In conclusion, accounting financial statements are vital to the business. The company must have knowledge on how well the company is performing to make important decision. When classifying what asset the business has the organization must know the difference between current asset and noncurrent asset. A current asset is an asset that can be used to purchase other material in small amount of time. A noncurrent asset normally does not convert to cash within an accounting cycle. The order of liquidity is decided by how quickly the company’s asset can turn into cash for the business. The greatest asset for the company is cash and is listed first on the balance sheet. The awareness of what assets are will give the business an accurate account of the business worth.

People with disabilities essayEssay Writing Service

People with disabilities essayEssay Writing Service People with disabilities essay People with disabilities essayDisability is one of the most important issues in the contemporary society because stigmatization of people with disabilities contributed to the formation of biases and prejudices which put them into the disadvantageous position compared to people, who did not have problems of disability. Such biases and prejudices contributed to the discrimination of people with disabilities which has been eliminated consistently since the emergence of the Civil Rights movement and introduction of legal changes, such as the Americans with Disabilities Act. Nevertheless, today, the problem of people with disabilities and their discrimination persists because many biases and prejudices are resilient. In this regard, education is particularly vulnerable to the problem of the integration of students with disabilities into the learning process since the modern education system attempts to provide equal opportunities for all students, eliminating the discrimination of student s with disabilities. Moreover, the modern education system confronts another problem, the problem of students with excessive abilities, who also face problems with the integration into the classroom environment and development of positive relations with their peers. In such a way, the concept of disability/ability is fulcrum of the contemporary education system in relation to students interaction and elimination of discrimination of students based on abilities/disabilities.Disability is the complex notion that involves limited opportunities and special needs of people but it does not mean the inferiority of individuals compared to those, who do not have disability. At the same time, ability is a set of skills, knowledge and opportunities to exercise them to perform specific tasks. In such a situation, the risk of the widening gap between individuals with disabilities and those, who do not have them because disability can limit opportunities for individuals to exercise their knowledg e, skills and opportunities to the full extent, while those, who do not have disabilities, can take the full advantage of their skills, knowledge and opportunities (Kudlick, 2005). In this regard, the attitude of the social environment to people with disabilities may be crucial for their social standing and opportunities to stand on the equal ground for others.One of the major challenges people with disabilities face is the challenge in their professional training and development. Disability may limit learning abilities of individuals that prevent them from obtaining the target education and making a successful career. For example, many students with learning disabilities, such as ASD, have difficulties with learning that prevent them from successful learning. In such a situation, they cannot complete their education just like other students do, while the lack of education limits their career opportunities consistently. On the other hand, many researchers (Mansell, 2003) point out t hat students with disabilities may be as successful as other students, while some students may be even more successful than the average student in certain subjects.In such a situation, disability may be a substantial obstacle on the way to the professional development of individuals and to their career. On the other hand, often it is not the disability proper but the prejudice of employers that becomes an obstacle on the way of people with disabilities. However, such discrimination tends to disappear due to legal changes, including the introduction of the Americans with Disabilities Act, and current policies aiming at the inclusion of disabled people. In this regard, the discrimination of people with disabilities persists because the power of prejudices and biases is very strong.At the same time, educators should be aware of special needs of students with disabilities. They should understand that students with disabilities are no different from other students but they have special n eeds, which educators should match to help them to succeed in their learning and reach a considerable academic progress just like other students do. In fact, students with disabilities are not inferior compared to their peers but they just have special needs. For example, some researchers (Mansell, 2003) admit that even children with serious mental disabilities may be integrated in the learning process successfully on the condition of meeting needs of those students but the problem is that educators are not trained to work with such students. This is why they have difficulties while working with students with disabilities and the integration of students into the learning process and into their peer groups becomes quite difficult.On the other hand, the modern education focuses on such issues as Knowledge, Enquiry, Empathy, Pluralism, Social Commitment to prevent the problem of discrimination of students with disabilities and to set educators free from their biases and prejudices in r elation to students with disabilities. Knowledge is essential for educators to understand needs of students with disabilities. The enquiry is essential for the research of latest advancements in the field of education and exploration of the problem of disability. The empathy is essential for educators to treat students with disabilities, which educators should treat on the equal ground compared to other students. The pluralism is essential for educators to develop the personalized approach to each students, regardless of their abilities and disabilities. The social commitment is essential for educators to treat students with disabilities as an integral part of the school community. The social commitment means that educators should serve to interests of the community and help students with disabilities to integrate into their communities and help communities to accept children with disabilities as equal community members.At the same time, there is another issue related to abilities, which often remains unnoticed by educators and researchers, which is the issue of excessive abilities. What is meant here is the fact that some students are gifted in certain fields, which make them different from other students and, to a certain extent, put them in the position similar to the position of students with disabilities (Enns, 2013). Excessive abilities lead to the focus of students on the specific subject, which is particularly interesting for them and where they are particularly successful. For example, gifted students may be successful in math that will put them in quite a challenging position. On the one hand, conventional math classes will be boring for them because instructions educators provide for other students may be not even necessary for gifted students, who understand those instructions perfectly and know more than other students, while their math skills may match standards which are normally attributed to higher grades. As a result, such students feel bored with the classroom environment and the learning process because math classes are not interesting for them because they do not contribute to their progress that discourages them from paying much attention to their math class. This trend can be traced in relation to other subjects, which gifted students may be particularly strong in.On the other hand, gifted students may have difficulties with developing positive interpersonal relations with their peers. In fact, peers may feel the difference of gifted students because of their excessive abilities that may lead to the development of the sense of inferiority-superiority in relationships between the average and gifted students. In addition, gifted students may stay too focused on their favorite subjects or particular interests that also prevent them from developing positive interpersonal relations with other students. In such a way, students with excessive abilities have difficulties with building up positive interpersonal relationship s with other students just like students with disabilities.Thus, the concept of ability/disability turns out to be pivotal for the modern education system and society at large because it influences consistently the development of students and position of individuals with disabilities and excessive abilities. In this regard, disability and excessive ability are two extremes which may raise problems in the personal and professional development of individuals because they face the risk of the development of poor interpersonal relations with their peers. At the same time, both students with disabilities and excessive abilities need the integration into their classroom environment and development of positive interpersonal relationships with their peers.

Poseidons Loves and Their Children

Poseidon's Loves and Their Children The Greek god of the sea, Poseidon brother of the gods Zeus and Hades, and of the goddesses Hera, Demeter, and Hestia was associated not just with the sea but also with horses. Its difficult to even for historians to track the myriad lovers and children of the Greek gods. Some estimates put the count at well over a hundred, with the lovers being mostly but not exclusively female. In some cases, ancient authorities differ, so the exact lineage and relationships remain open to debate. Nevertheless, several of the gods various consorts and offspring remain mythologically significant in their own right. Amphitrite,  His Consort Placed somewhere between the Nereids  and the Oceanids, Amphitrite the daughter of Nereus and Doris never obtained the fame she might have earned as Poseidons consort. Vaguely personified as the sea or seawater, she became the mother of Triton (a merman) and possibly of a daughter, Rhodos.   Other Lovers Poseidon enjoyed the pleasures of the flesh, seeking romance with goddesses, humans, nymphs and other creatures. Not even physical form mattered to him: He could, and often did, transform himself or his lovers into animals so as to hide in plain sight. Aphrodite, goddess of love and beautyAmymone, the blameless Danaid who became an ancestor of the founders of MycenaePelops, king of Pelepponesia and a founder of the Olympic GamesLarissa, a nymph, whose three sons with Poseidon eventually ruled all of ThessalyCanace, a human woman who bore the god five childrenAlcyone, one of the Pleiades, who bore Poseidon  several children Sexual Violence Poseidon, like many of the Greek gods, did not behave with perfect moral rectitude. In fact, many of the stories of Poseidon focus on rape. In the myths, he raped Medusa in the temple of Athena and Athena was so angry she turned Medusa ugly and her hair into snakes. In another story, he raped Caenis and after he fell in love with her, he granted her wish of transforming her into a male warrior named Caeneus. In yet another story, Poseidon pursued the goddess, Demeter. To escape, she turned herself into a mare but he transformed into a stallion and cornered her. Significant  Offspring Some of Poseidons most notable children include: Charybdis, the sea monster who (with Scylla) threatened the Strait of MessinaTheseus, the hero who served as the mythological founder of AthensBellerophon, the hero who captured Pegasus and killed the Chimera  Polyphemus, the one-eyed giant from  The OdysseyProcrustes, the villain  who owned an iron bed to which he made his guests fit by means of his hammer Pegasus itself,  the famed winged horse, sprung from Medusas neck when Perseus delivered the fatal blow. Some legends suggest that Poseidon fathered Pegasus, which would have made the horse half-brothers with his captor, Bellerophon. Some legends even suggest  that Poseidon sired the ram that bore the Golden Fleece!

Report on Teaching and Learning Essay Example | Topics and Well Written Essays - 3000 words

Report on Teaching and Learning - Essay Example All these multiply the need for the inclusion of cooperation, encouragement and commitment towards the profession of teaching. In the context of teaching, ‘effective teaching’ is a much debated topic. As the very name indicates, effective teaching means and includes all the methods and efforts undertaken by teachers to make the students think and learn the world around them in a comprehensive manner. As remarked by Jerome Brunner in his book ‘The Relevance of Education’, â€Å"to instruct someone... is not a matter of getting him to commit results to mind. Rather, it is to teach him to participate in the process that makes possible the establishment of knowledge. We teach a subject not to produce little living libraries on that subject, but rather to get a student to think mathematically for himself, to consider matters as an historian does, to take part in the process of knowledge-getting† (Brunner 1971 ). Renowned researchers and teachers (Abrami & d ApolIonia, 1991; Cashin & Downey, 1992; Feldman, 1997; Marsh & Roche, 1993) observe that teaching involves many complex elements such as clarity, organization, enthusiasm, teachers’ interaction with students. In the efforts to make teaching effective and useful to students, teachers make use of multitudinous methods and strategies which have been developed by researchers as well as practitioners over the years. Some of the methods include evaluation by current students, the teacher himself or herself, administrators, colleagues, trained observes, or former students. Among them, the most simple and practically appropriate method is the Students’ Evaluation of Teaching (SET). It involves the assessment of teaching effectiveness of one with the feedback or evaluation provided by students. It is being used internationally as one of the easy and workable method of evaluating teaching

Epistemology Assignment Example | Topics and Well Written Essays - 1500 words

Epistemology - Assignment Example Empirical form of knowledge can determine truth based on the actual experience of an individual through events or things that happen around the environment. b.) EMPIRICAL claims there are the four different theories concerning the determination of the truth of empirical claims: Correspondence theory of truth Coherence theory Pragmatist theory Scientific Theory Describe each of these four theories for proving empirical claims to be true. Explain each one. Do not simply list them. Describe them and explain them. This will take more than one sentence for each one. Correspondence theory is an empirical theory of truth that was espoused by Aristotle that holds that truth is what propositions are consequent to a way things in the world are. In other words, this theory claims that a proposition is true as long as there are present and existing facts that correspond to it. Coherence theory accounts for a proposition’s truth that occurs from an association between that proposition and another proposition. In that way, coherence theory will assert that a proposition is true if it fits together and coheres with any other related proposition. Pragmatic theory holds that a proposition is true if it is practical to accept as true.  This concept of truth was formed by the American Pragmatic philosophers such as C.S Peirce, William James and John Dewey who believed that the mark of truth is based on its practical utility above anything else. Beliefs that result to the best outcomes, are justified best from actions, that advance practical achievement, are held as  truths. Scientific truth hold that knowledge can only be sought ascertained through various scientific methods or operations that can lessen the chances of uncertainty since it is generally held by scientists that truth at best can is only approximate and never absolute. For the scientific theory, the method on reaching a close-to-certain result is just as important as the outcome itself. For if a method is based on opinion alone, it would be considered nothing more than just subjective bias. 2.) Critical Thinking c.) What do you think of the theory that there can be simultaneous multiple truths concerning claims? Concerning all types of claims? Does it apply to claims that are semantic, systemic, logical or empirical? Comment on each type. Can there be multiple truths for each type of claim? For any type of claim? Please indicate your familiarity with the readings in your answer -this means use some quotations to support your answers. Subjectivism and Relativism would claim that there are various points of views regarding a certain truth. The reason due to this is because there are different situations and circumstances that happen that are sometimes overlooked, whether intentionally or unintentionally, by the objective forms of knowledge. This could also apply to semantic, systemic, logical and empirical forms of knowledge. Semantic knowledge is knowledge that is the result of learn ing the meaning of words which the knowledge of words is knowledge of definitions, and such definitions are set in dictionaries (Pecorino, â€Å"An Introduction to Philosophy†). It should be taken into consideration that there are various languages around the world, and each language has their own rules or way of inferring

The process of gathering forensic evidence Essay

The process of gathering forensic evidence - Essay Example Electronic data is also fragile like any other type of data so any data that is to be preserved has to undergo a given protocol to make it safe. The expert should ensure that the data is not damaged and that computer virus does not affect the data. This can be done by storing data in a computer that is well protected from any virus and at the same time has a secure system that gives access to only stakeholders who can come up with the password. Once its location has been known the data has to be collected by the experts. They have to go to the virtually stored data get it and record it in the prepared storage device that had been preserved for its storage and that has minimum potential of destroying the data. When collecting the data various data collection tools are required to enable the process. This is the part where the experts sit down and examine the data that had been collected. This is the stage where they are able to know if the data has been tampered with after they have done all this then they have to give the go ahead for the writing of the report. This is a computer hardware toolkit that is used in the performance of very detailed digital examination of forensic evidence. It is built using ubuntu software and is able to combine witness experience to come up with a witness format that is used in hand with advanced forensic format. The software’s that are used to make the device is sleuth kit which is a kit used to make file systems for analysis. The device has the capability of taking fingerprints through a touch screen and storing it in the computer memory. This tool helps forensic experts to secure and examine raw data disks. It also has the capability of handling multiple file systems as well as come up with the format for the evidence that has been made. The tool also has the capability of placing strict deadlines to the data and how to work on it. In order to see all visible traffics, the tool is able to

GSM Communication System

GSM Communication System 1).Introduction: GSM (Global System for mobile communication) is a term known world wide for the digital cellular communication. In 1982 this term was introduced by the CEPT. It created a group, Groupe Special Mobile(GSM), which was provided with the task to design a cellular system that can operate in the 900MHz frequency region. [1] In the early 1980s, most of the telephone systems were analog rather than digital. This had a lot of disadvantages because it was unable to handle the increasing number of customers in a cost effective manner. As a result the digital technology was introduced which would be helpful in increasing the capacity of handling the customers. The GSM network was started in 1992, and in 1993 more than one million subscribers made calls through GSM networks. In the beginning, the GSM network was popular in Europe, but started to spread itself outside Europe. [1] The majority of the GSM networks operate in the 900MHz band, but some operate in 1800MHz band too like (GSM1800) PCN, (DCS1800), and in the United States 1900MHz band (GSM 1900). The basic architecture of these systems is identical but they differ only in the radio frequencies used. [1] There are about 380 million subscribers of the GSM technology in all the three frequency bands(900 MHz, 1800 MHz, 1900 MHz). In total there are 373 networks in 142 countries in operation. The GSM technology has been a revelation as it has made wireless communication easily accessible. 2).The GSM network: The GSM network is divided into three different parts: [2] The switching system(SS) The base station system(BSS) The operation and support system(OSS) 2.1).The switching system: The switching system is responsible for performing call processing and subscriber related functions. [2] 2.2).The base station system: It is responsible for performing all radio related functions. It consist of base station controller(BSC) and base transceiver station(BTS). [2] 2.2.1).BSC: The BSC provides all the control functions and physical links between the MSC and BTS. It is a high-capacity switch that provides functions such as handover, cell configuration data, and control of radio frequency (RF) power levels in base transceiver stations. A number of BSC are served by an MSC. [2] 2.2.2).BTS: The BTS handles the radio interface to the mobile station. The BTS is the radio equipment (transceivers and antennas) needed to service each cell in the network. A group of BTS are controlled by a BSC. [2] 2.3).The operation and support system: The operations and maintenance centre (OMC) is connected to all equipment in the switching system and to the BSC. The implementation of OMC is called the operation and support system (OSS). The OSS is the functional part from which the network operator and controls the system. The purpose of OSS is to offer the customer cost-effective support for centralized, regional, and local operational and maintenance activities that are required for a GSM network. An important function of OSS is to provide a network overview and support the maintenance activities of different operation and maintenance organizations. [2] 3).Multiple accessing techniques: There are different major multiple accessing techniques in GSM, but we will describe just two of them: 3.1). Frequency division multiple access (FDMA): FDMA is one of the most widely used multiple access techniques. In this technique, the frequency band is divided in to channels of equal bandwidth so that the conversation is carried on different frequencies. In FDMA, one specific frequency is allotted to every caller. This cause overload situations in case of high demands. The channel bandwidth is narrow usually 30KHz. [2] FDMA systems include C-Netz. In C-Netz, two frequency bands of 4.44MHz are further divided into 222 individual communication channels at 20 KHz bandwidth. The hardware components in FDMA are simple, but still each channel needs its own transceiving unit. Also, the tolerance required for the high-frequency network and the linearity of the amplifier in the transmitter stage of the base station are high. It is because a large number of channels need to be amplified and transmitted together. [1] 3.1.1). Advantages: [4] No network timing is required. Channel assignment is simple. 3.1.2). Disadvantages: [4] Power levels must be closely checked to obtain efficient use of transponder RF output power. Inter-modulation difficulties require power back-off as the number of RF carrier increase. 3.2). Time division multiple access (TDMA): Time Division Multiple Access or TDMA is a method used to enable multiple stations to transmit on the same frequency but on different time slots. TDMA systems alleviated the channel capacity issue by dividing a single radio channel into timeslots and then allocating a timeslot to a user. TDMA system have three timeslots per channel. To use these timeslots, the analog voice has to be converted to digital. [3] A digital wireless transmission technology, TDMA is used by the digital system Global System for Moblile Communications as a cellular phone technology to fit more cellular users, in sequence, on a single radio without interference from other callers. This form of technology is called multiplexing. A call is placed and sounds are digitized and then the information is broken into data packets which given a unique time assignment. TDMA systems operate in either the 800-MHz or 1900-MHz frequency bands. 3.2.1).Advantages: [4] Shares single carrier frequency with multiple users. Slots can be assigned on demand. Less stringent power control due to reduced inter-user interference. 3.2.2).Disadvantages: [4] Higher synchronization overhead. Equalization necessary for high data rates. Slot allocation complexity. Interference with other devices. 4). Summary: In this report we have tried to cover the basic principles of GSM technology. We explained the basic architecture of GSM along with the multiple accessing techniques involved. We also tried to discuss the advantages and disadvantages of each accessing technique.

Feminism and Gibsons Neuromancer :: Feminism Feminist Women Criticism

Today many women are stereotyped in their jobs and social roles as defined by society as a whole. William Gibson's Neuromancer where one woman is used for specific reasons. The female character, Molly, is used for sex and her body is used for other sexual performances. In this book we find numerous examples of how she is being used sexually and how she must act in her job to survive. The author uses horrific examples that are related to how some women are treated today. The feminist approach is used throughout this book because of how the character Molly is being treated. In the second chapter of the book Molly is known as a "Working Girl", which means prostitute. Here in this chapter we find the first example of how Molly is being used for sex. "His head throbbed, but the brittleness in his neck seemed to retreat. He raised himself on one elbow, rolled sank back against the foam, pulling her down, licking her breasts, small hard nipples sliding wet across his cheek. He found the zip on the leather jeans and tugged it down"(Gibson32-33). This scene occurs right after Case's surgery. You might ask, the question, Is being used for sex really part of her job? Or was she attracted to work with Case? That could be a major confusion when reading this book. Something very similar to the scene just described also occurs in Chapter 11. The character Riveria performs a piece that he calls "The Doll." He imagines Molly's body as he wants it to be. A line from the book states "Then the torso formed as Riviera caressed it into being, white, headless, and perfect, sheened with the faintest gloss of sweat"(140). This ungodly performance can make any woman sick to her stomach. It is hard to believe one man's behavior could be that stereotypical as he regards a woman. Unfortunately, in today's society that is something that is not unusual. Women are represented as developing different qualities to be successful in their jobs. In this book Molly is known as highly dominant and very knowledgeable in what she does. Not only in just this book, but in real life situations women have to demonstrate these strong characteristics to be recognized for their hard work. Other women have to have these qualities just to be noticed. In this book Molly has to be this way so she can protect herself from men, and she also has to have these qualities so she will be recognized for her hard work.

Global Business Strategies Essay

Course Description The manager’s perspective in the fields of international payments, international trade, and investment are analyzed. Emphasis is given to the materials and concepts that illuminate the strategies, structure, practices, and effects of multinational enterprises. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: University policies: You must be logged into the student website to view this document. Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Hill, C. W. (2009). International business. Competing in the global marketplace (7th ed.). Boston, MA: McGraw-Hill. All electronic materials are available on the student website. Week One: Contemporary Global Business Environment Details Due Points Objectives 1.1 Define globalization. 1.2 List the major drivers of globalization. 1.3 Explain some effects of globalization. 1.4 Compare and contrast the role of economic integration in promoting global business. 1.5 Relate the stage of economic development of an economically integrated region to potential business opportunities. Readings Read Ch. 1 of International Business. Read Ch. 2 of International Business. Read Ch. 3 of International Business. Read Ch. 5 of International Business. Review this week’s Electronic Reserve Readings. Read the Week One Read Me First. Participation Participate in class discussion. 1 Individual Week One Quiz Post week one quiz. 1 Individual Globalization Questionnaire Prepare a comprehensive response to the following questions in 350 words. What is globalization, and what are some of the traditional international trade theories that support the concept of globalization? List the major drivers of globalization and provide three examples of each. Explain at least four effects of globalization that affect your community and your organization. 10 Week Two: Global Business Strategy Formulation Details Due Points Objectives 2 2.1 Conduct a business risk analysis. 2.2 Choose an appropriate mode of entry for global products or services. Readings Read Ch. 6 of International Business. Read Ch. 7 of International Business. Read Ch. 8 of International Business. Review this week’s Electronic Reserve Readings. Read the Week Two Read Me First. Participation Participate in class discussion. 1 Individual Week Two Quiz Post week two quiz. 1 Learning Team Instructions Select a country and product to focus your cumulative Global Business Plan Learning Team project. The deliverables for the project include the following Learning Team assignments: Week Two: Comprehensive Analysis Outline and Presentation Week Three: Country Risk and Strategic Planning Analysis Paper Week Five: Final Global Business Plan and Presentation Individual Regional Integration for and Against Articles Select a region approved by your instructor and choose a trading bloc (NAFTA, EU, ASEAN, etc.) within that region. Write two 350- to 500-word articles, one article in favor of regional integration and another article against regional integration. Describe the advantages and disadvantages of regional integration and relate the stage of economic development of the economically integrated region to resumecustomerservice@livecareer.com potential business opportunities. 10 Learning Team Comprehensive Analysis Outline and Presentation Select a product and a country for a global business venture. Conduct a regional, country, and product analyses for your new global venture. Prepare a 1,050- to 1,400-word outline and a 5- to 7-slide summary presentation illustrating the following: Region Analysis Regional alliances and economic integration Physical environment and its affect on trade Political stability Economic conditions Finance options available Social, health, and environmental conditions Terrorism threats Country Analysis Political stability Economic conditions Finance options available Physical environment and its affect on trade Social, health, and environmental conditions Cultural considerations Organization and product or service analysis Description of your organization Product needs assessment of the target country Description of product to meet the need Format your written paper consistent with APA guidelines. 5 Week Three: Strategic Implementation: Global Business Operations Details Due Points Objectives 3 3.1 Describe the legal, cultural, and ethical challenges that confront global businesses. 3.2 Determine the various roles that host governments play in global business operations. Readings Read Ch. 12 of International Business. Read Ch. 14 of International Business. Read Ch. 15 of International Business. Read Ch. 17 of International Business. Review this week’s Electronic Reserve Readings. Read the Week Three Read Me First. Participation Participate in class discussion. 1 Individual Week Three Quiz Post week three quiz. 1 Learning Team Country Risk and Strategic Planning Analysis Paper Prepare a 1,400- to 2,100-word paper in which you conduct a country risk analysis for your selected global business venture. Analyze the following risks in your paper: Political, legal, and regulatory risks Exchange and repatriation of funds risks Competitive risk assessment Taxation and double taxation risks Market risks (four Ps) Distribution and supply chain risks Physical and environmental challenges to entering and operating in a target market Social and cultural risks Cyber or technology Describe how you would manage these risks Summarize your strategic planning process: Define and clarify mission and objectives SWOTT analysis of target country Make strategy selection Select and justify an appropriate mode of entry for your global product or service Control and evaluation Devise contingency plan Format your paper consistent with APA guidelines. 10 Week Four: Strategy Implementation: Finance and Marketing in Global Business Details Due Points Objectives 4 4.1 Analyze global financing and exchange rate mechanisms. 4.2 Identify multilateral and regional financial institutions that help foster global business. 4.3 Identify various methods of financing global operations. 4.4 Identify key foreign exchange risks and techniques to mitigate risk. 4.5 Conduct a global marketing analysis for a product or service. Readings Read Ch. 9 of International Business. Read Ch. 11 of International Business. Read Ch. 16 of International Business. Read Ch. 18 of International Business. Read Ch. 20 of International Business. Review this week’s Electronic Reserve Readings. Read the Week Four Read Me First. Participation Participate in class discussion. 1 Individual Week Four Quiz Post week four quiz. 1 Individual Case Study Select one of the following cases from the International Business Textbook: â€Å"Nike: The Sweatshop Debate† at the end of Part 2 â€Å"Google in China† at the end of Chapter 4  Ã¢â‚¬Å"Boeing versus Airbus: Two Decades of Trade Disputes† at the end of Part 3 (Video is not required to complete this case.) â€Å"The Russian Ruble Crisis and Its Aftermath† at the end of Part 4 â€Å"Molex† at the end of Part 6 â€Å"Merrill Lynch in Japan† at the end of Part 6 Write a 500- to 750-word paper in which you address the following topics: Describe the legal, cultural, and ethical challenges that confront the global business presented in your selected case study. Determine the various roles that host governments played in this particular global business operation. Summarize the strategic and operational challenges facing global managers illustrated in your selected case. Format your paper consistent with APA guidelines. 15 Week Five: Changing Environment of Global Business Details Due Points Objectives 5 5.1 Identify appropriate business strategies based on business risk analysis. 5.2 Determine appropriate exit strategies for a global organization. Readings Read Ch. 4 of International Business. Read Ch. 13 of International Business. Review this week’s Electronic Reserve Readings. Read the Week Five Read Me First. Participation Participate in class discussion. 1 Individual Week Five Quiz Post week five quiz. 1 Individual Global Financing and Exchange Rate Mechanisms Choose one of the following topics. Prepare a 1,050- to 1,750-word paper in which you analyze one of the following global financing and exchange rate topics: Purchasing power parity and the Big Mac index Currency hedging Hard and soft currencies Countertrade Financing via letters of credit and EXIM Bank and commercial banks Tariff and nontariff barriers Roles of international financial institutions (e.g. IMF, World Bank, ADB, etc.) Euro currency markets Define your selected topic. Explain how your topic is used in global financing operations and describe its importance in managing risks. Format your paper consistent with APA guidelines. 15 Individual Final Examination Prepare to take a final exam. 10 Learning Team Final Global Business Plan Paper and Presentation Prepare a 7,000- to 8,750-word paper integrating your previous Learning Team assignments to include the following new material: Summarize your findings from previous Learning Team assignments. Include the rationale for selecting your target country. Refer to your Learning Team Country Risk Analysis for highlights. Determine the marketing mix specific to your selected global product or service and explain your choice of marketing mix. Prepare a marketing plan that addresses product modification, pricing, promotional programs, distribution channels, and e-business in your chosen country. Include market indicators and trends for your product or service. Prepare a financial overview for your global venture. Include a chart that represents the general budget for your global venture. Explain how your company deals with foreign exchange risk for your global operation. Identify potential domestic and international sources of financing for your global venture. Include at least two possible financial institutions within your chosen region. Describe the degree to which your organization operates as a centralized versus decentralized organization. Include a chain of command chart to illustrate how communications would reach senior management from the field when events necessitate changes in tactics or strategy. What types of exit strategies would be most appropriate for your global venture? Some strategies to consider include divestiture of assets, handing over to a joint venture partner, diversification, shutting down operation, and contingencies for your global venture. Based on your findings, make final recommendations about the feasibility of this global venture. Would you recommend proceeding with this global venture? Explain why or why not. Format your paper consistent with APA guidelines. 15 Week One Quiz Questions What technological advances in telecommunications and transportation have influenced global business in the last decade? How have these technological advances affected regional economic development? What trends may be anticipated in these areas? Would globalization have been possible without these technological advances? Discuss how culture, language, and religion might influence the costs of doing business in a particular country. Support your statement with examples. Discuss the following theory: The study of global business is relevant if you work or plan to work in a large multinational company, but it has little or no significance for individuals who work in smaller national firms. Do you agree or disagree? Defend your argument with at least two supporting statements. Week Two Quiz Questions What is country risk analysis? How is this analysis conducted? Is country risk analysis an effective tool in determining the desirability of establishing a manufacturing site or other mode of entry? Define a trade deficit and a trade surplus. What are the implications of a long-term trade deficit or trade surplus? What techniques are available to correct balance of payment deficit or surplus? Does free trade equate to fair trade? Does free trade exist anywhere in the world? Respond to the questions and support your answers with examples. Week Three Quiz Questions What is the current status of the telecommunications, energy, and transportation infrastructures of the world’s fastest developing countries? What effect does importing advanced technology, such as wireless technologies, into a developing country have on that country’s telecommunications, energy, and transportation infrastructures? How do these changes in infrastructure and technology alter business productivity? What are some issues and trends in global sociocultural issues? Why must a company be sensitive to the sociocultural environment within the host country? What affect does sociocultural sensitivity have on a company’s operations or sales within a host country? What are the major staffing policies that global organizations must consider? How must an organization choose among these staffing policies? How do you assess the effect of implementing a specific staffing policy? What are the primary functions of the foreign-exchange market? Who are the participants in the market? How do global companies use the foreign-exchange market to hedge against foreign-exchange risks? Felix, a U.S. technology company has recently developed a revolutionary wireless phone. The product offers exciting new features along with all of the features of current products, but at a fraction of the manufacturing costs. As the international business manager of Felix, you have been asked to choose the best mode of entry into the European market. Your have the following options: Export your product from the United States. Enter into an alliance with a large European company. Manufacture the product in the United States and set up a wholly owned subsidiary in Europe. License a European firm to manufacture and market the phone in Europe. In preparation for your choice, list the pros and cons of each method of entry. Which choice do you present to your CEO? Support your decision. Can any product or service be marketed globally? If it sells in the United States, does it sell in another country? Explain why or why not. Can a product be marketed in the same manner in multiple countries? Defend your answer with examples. How might you relate the four Ps of marketing to customer relations management (CRM) in a global business environment? Week Four Quiz Questions What are the elements of capital budgeting? How do you determine these elements in the global business arena? Provide examples of how you would use capital budgeting analysis to determine the desirability of global projects. What are the international and regional institutions that comprise the global monetary and financial system? What role do these institutions play in  promoting global business operations? Under what conditions is it better to borrow funds from a domestic bank? When might it be necessary to borrow from a target country financial institution? Explain your answer. When would a firm choose to operate on a transnational basis? Under what circumstances would a firm use a localization strategy? When would an international strategy be employed? Support your answers with examples. Week Five Quiz Questions Describe one exit strategy an organization may use when things go wrong in a foreign country. What are some of the issues that might prompt the implementation of an exit strategy? Summarize the effect of an exit strategy on the strategic planning for a global organization? Name the factors that may contribute to the global business failure of an organization? How might a global organization protect itself against a global business failure? Are US ethical standards applicable worldwide? Explain your answer and provide examples. What are the consequences of failure to incorporate ethical considerations into global planning.

Marketing Mix Essay

Broadly speaking, in order to maximise profits, different firms use distinct tools to perform strategy and decisions, such as SWOT analysis, PESTEL analysis and marketing mix analysis. In terms of the marketing mix, as an important concept in the subject of business studies, it refers to â€Å"a balance between the four main elements of marketing [is] needed to carry out the marketing strategy. It consists of the ‘4ps’: product, price, promotion and place† (MarcouseÃŒ  and Surridge et al., 2011:141). Firms can build an effective marketing strategy by using the marketing mix as a tool, and it is possible that business will fail if the marketing mix is not correct. The aim of the essay is to analyse elements of the marketing mix. Initially, it will discuss four elements, which are the product, price, place and promotion respectively. Then, it will evaluate the most vital component in the marketing mix, which is the product. The first component of the marketing mix is the product. â€Å"A product is a good or service produced by a business or organization, and made available to the public for consumption† (Ashwin and Merrills et al., 2008). Each product has a different feature, which could be the unique selling points of them. Roams and Cota (2008:152) attempt to define this term is, â€Å"A unique selling point (USP) is a short statement that explains why a customer should buy from you instead of your competitorsin†. For example, Apple Corporation has a unique and independent operation system for their iPhone. It has been argued that there are three levels of product, first of which is core or generic product (Levitt, 1986:361). This is the basic and general physical product, in other words, it is the product that has minimum features and the consumer would expect it to have. In a microwave oven example, it should have enough space inside to put food and it would be expected to work effectively. The second level of the product is known as actual or tangible product. This is, touchable and physical property of the product. Young (2008:130) suggests this level of product will contain the product’s name, style, brand name, label, packaging and quality level. This level of product provides a material and a clearer image of the product to customers. The next and last level is called augmented product. Leader and Kyritsis (1990:12) explain this product provides privileges and additional services to the consumer; it also can reflect the differentiation of the product. For instance, services such as free delivery, discounts and additional purchases. The second element of the marketing mix is price. There are two main factors can determine the price of product, which is price elasticity and pricing strategy respectively. Blythe (2012:154) examines the elasticity of demand will illustrate that different categories have different extent of sensitivity when the price changes. Consequently, it could help firms make a better decision when they set the price. Thompson and Machin (2003:65) support that, â€Å"a business must know how responsive their products are to price changes so that they can assess the potential impact of, say, special offers or a price increase†. The next factor is the pricing strategy. Also, it is more imperative than price elasticity when firms make their price decisions. Firms use a serious of pricing strategies, however, the pricing method of cost plus is used most commonly, which is the basic form of all pricing decisions. It refers to a business calculates the average cost and then add a mark-up to the final selling price. Ashwin and Merrills (2008:347) point out another price strategy is called discriminatory pricing; this means a firm set different price for different target groups. As the description from Thompson and Machin (2003:65), discriminatory price refers to â€Å"different price is charged to different group people at different times†. For instance, a cinema charges a different price for students and adults. Besides, it charges different for daytime and evening showings as well. In addition, psychology-pricing strategy is also used quite frequently in supermarkets. For example, Morrison’s sell a bottle of milk  £1.99 rather than  £2, hence customers will perceive the price as being lower. Levitt (1986) argues discriminatory pricing mainly relies on emotional responses from the consumer. The third component in the marketing mix is the place. It concerns the way in which a product is distributed. Stimpson (2005:16) points out â€Å"the ‘place’ decision involves making the product or service available to  consumers in the most appropriate way†. Distribution channel as the most important factor could affect the decision of the place. There are numbers of factors can determine how the product is distributed. Blythe (2012:173) suggests one of them is the marketing aim. The increasing scale raised enterprise intends to expand as wide a distribution as possible. Furthermore, legal restrictions should be regarded as well. Stone (2001) states there are numerous products are not permitted to sell in some places. For instance, it is forbidden to sell the alcohol at the petrol station. In general, direct distribution, retailers, wholesalers and agent are four core channels of distribution. Direct distribution is the producers sell products to customers directly without intermediaries. Blythe (2012:175) explains this, â€Å"direct distribution channels are typical of personal services such as hairdressing†. For retailers, it is an organization that offers goods to customers. Tesco and Wal-Mart, for example. In addition, Koter (2005) describes that, in many market, wholesalers act as a link between producers and consumers. Wholesalers usually buy goods from manufacturers then sell goods to the final consumers or retailers. In contrast, agents do not actually purchase goods; they only help manufacturers to sell. Thompson and Machin (2003:80) claim that, â€Å" agent never actually owns a product, they usually connect buyers and sellers and manage the transfer of the good†. The final element in the marketing mix is promotion. Promotion is not only advertising but also a communication tool between producers and consumers. â€Å"promotion is about communicating with customers and potential customers† (Ashwin and Merrills et al., 2008:331). Promotion is essential for a product because it is able to increase the demand for products. Young (2008) suggests promotion can raise emotion, concern or awareness for products or issues. In addition, promotion can protect and preserve the market share as well. The methods of above the line and below the line are two main types methods of promotion. As for above the line promotion, it refers to a firm uses the advertising media but does not has direct control. The most recognizable  face of advertising is television. Because of it can provide the introduction of product with colorful images. Wolinski and Coates (2008:373) state that, â€Å"television has the advantage of being memorable, as it can present both moving images and sound†. Thompson and Machin (2003:74) examines the below the line promotion includes promotional media over which the firm has control. For example, personal selling, it means a salesman or a sales team who regularly visits consumers in person. Having introduced each element of the marketing mix, the essay will now evaluate the most crucial element in the marketing mix – product. There are two principal reasons for product as the most important element in the marketing mix. First of all, product as the key component makes the entirely process of the link between customers and producers possible. Amount of sales promotion and price reduction will not help an enterprise to achieve their market target if the product is not appropriate and attractable. Stimpson (2005:24) agrees with this view that, â€Å" a balance and integrated mix is essential, but without a product that offers customers real and distinctive benefits, even the best-laid marketing plans can be wasted†. In the mean time, Kazmi (2007), in her work, Marketing Management, suggests that the product or service is the most vital element, without a good product, you have nothing. Furthermore, Adcock and Halborg (2001) sustains that the attention of customers will be attracted if a firm can develop a high quality product, hence, the profits that the firm makes will increase. As a result, the pote ntial for business success is significantly enhanced. The second reason is that products enable to decide a firm’s profits, sales, market share, image, reputation and stature. Additionally, product can also determine the scope and direction of a company’s activity. Product acts a heart in the whole marketing mix. Most of the scholars support that view. Stimpson (2005:24) points out that, â€Å"the product is usually considered to be the most important component of the marketing mix†. Stone (2001) believed that in most case the product itself is the key to a successful marketing mix. However, there will be instances that when other components dominate  the marketing mix. Wolinski and Coates (2008:346) argues that, â€Å" At a festival, only one type of bottled water might be available, so the place is the most important factor†. In contrast, Baker (1991) claims when consumer with limited money might choose the product with the lower price, this is due to consumer has insufficient resources to purchase additi onal products. In this case, price is the most significant component. To recapitulate, the essay has introduced and analysed four elements – product, price, place and promotion in the marketing mix. Marketing mix as a tool is able to help firms make efficient business plan and strategy. Each element is playing a very vital role in the marketing mix. Furthermore, the essay has identified the product is the most crucial part since the product is the key component linking between the producers and consumers. It can be concluded that all the elements in the marketing are essential and necessary, while in the most case, product is the most essential component in the marketing mix. An enterprise should coordinate and integrate the four elements so that the firm can build an efficient marketing strategy and achieves more profits as possible. Reference list: Ashwin, A., Merrills, S. and Thompson, R. 2008. Collins biz/ed AS business studies. London: Collins Educational. Baker, M.(1991) Marketing, An Introductory Text, 5th edn. London: Macmillan Education Ltd. Blythe, J. 2012. Essentials of marketing. 5th edn. Harlow: Pearson. Felina C. Young and Cristobal M. Pagoso. 2008. Principles of Marketing 1st edn. Manila: Red Book Store. Kotler, P. 2005. Principles of marketing. 4th edn. Harlow, England: Prentice Hall/FinancialTimes. Leader, W. G. and Kyritsis, N. 1990. Fundamentals of marketing. New edn. Cheltenham: Stanley Thornes. Levitt,T.: 1986. The Marketing Imagination. New York: Free express. MarcouseÃŒ , I., Surridge, M. and Gillespie, A. 2011. Business studies for A level. Abingdon, Oxon [UK]: Hodder Education. Ramos, A. and Cota, S. 2008. Search Engine Marketing. New York: McGraw-Hill. Stimpson, P. 2005. Place. Business Review, 11:4-16 Stimpson, P. 2004. The Product Decision. Business Review, 11:1-24 Stone, P. 2001. Make Marketing Work for you. Oxford: How To Books. Thompson, R. and Machin, D. 2003. AS Business Studies.1st edn. London: Collins Educational Wolinski, J. and Coates, G. 2008. AQA AS business studies. 2nd edn. Deddington, Oxfordshire: Philip Allan Updates. a