Advertising Make the Consumer Believe They Are Superior...

Advertisers persuade people into buying their products by making the advertisement appealing to the consumer. By relating alluring experiences that in most cases have nothing to do with the product at all. It is a psychological strategy that advertisers use to make the consumer believe that by buying the product they will be superior or they will get some kind of satisfaction out of it. Researchers have found a way to discover codes hidden in advertisements that make the unconscious mind want to buy the product. Advertisers relate the products to pleasurable experiences and they use emotional branding to make money. Researchers study the right language to sell a product or idea by trying to figure out a code to the unconscious mind of why†¦show more content†¦Imagery is very important in selling products. It defines what people want and the words in the advertisement makes people see what advertisers want them to see and feel in order to sell their product. . Pictures give advertisements a sense of what the product means. A product can mean many things in an advertisement but the images show emotion towards things that people want.(Streeter) Images of desire are substituted for actual products on the advertisements advertisers goal is to transform desire into necessity. â€Å"Semiotics is a tradition of thought known for calling attention to the formal structures of signification, of meaning-making, in culture.†(Streeter) Advertisers use psychology to sell their products by associating products with pleasurable experiences, this is how consumers are persuaded into buying a product even though sometimes the pleasurable experience has nothing to do with the product being advertised. Advertisers want to know how the unconscious mind works when it comes to deciding whether or not to buy a product. They believe that the unconscious mind makes people buy things that they don’t need. Advertisers try to satisfy consumers’ needs throughout images and words to make them feel that they deserve to have that pleasurable experience that is being shown in the advertisement. Some ways that advertisers use psychology to sell their products is by making us think that we need the product but we buy a certainShow MoreRelatedMedia Manipulation And The Media853 Words   |  4 PagesPsychological warfare, Public relations, and Advertising know as Ads. An advertisement is a message printed in a newspaper, or b roadcast to individuals, that attempts to persuade consumers to buy a specific product, or agree with a particular idea. Advertising messages are spread through numerous and varied channels of media. The major media are Print Advertising, Broadcast Advertising, direct mail, business publications, outdoor advertising, and Online Advertising also known as Digital. In addition,Read MoreDesigning A Customer Value Driven Marketing Strategy1066 Words   |  5 Pagesneeds, and produce value that consumers will loyally want and buy. Many people believe that marketing is only advertising, however, marketing is the connection that is built with customers. Marketing can be broken down into a basic five step process. These five steps are first understanding the marketplace and customer needs and wants, then designing a customer value driven marketing strategy, next constructing an integrated marketing program that delivers superior value, which engages customersRead MoreMarketing Principle s For A Successful Business938 Words   |  4 Pagespleasurable. Wants are the desires that are not essential to life, but makes life a little more enjoyable. Both are unlimited and endless. The economy devotes business to satisfy one s wants, because one s basic needs are fulfilled. Although, a person needs has been fulfilled one desires more. Needs, wants, and demands are a part of marketing principles businesses use to obtain data. In order for businesses to make a profit, consumers must spend. A successful business, pays attention to market researchRead More Business Analysis of the Microsoft Xbox Product Essay1672 Words   |  7 PagesMicrosoft Xbox Executive Summary Microsoft Xbox is a company that makes games, gaming systems and accessories. The use of these systems has risen dramatically over the years and the people that use them are always looking for a new great game or accessory to go with it. Also, Microsoft Xbox has launched the new Xbox 360 Elite, the most elite gaming system available today. Back in November 2005, when Xbox 360 first hit the shelves, it was just the beginning. Although the console itself has notRead MoreMarketing Principles Of A Successful Business949 Words   |  4 Pagespleasurable. Wants are the desires that are not essential to life, but makes life a little more enjoyable. Both are unlimited and endless. The economy devotes business to satisfy one s wants, because ones basic needs are fulfilled. Although, a person needs have been fulfilled one desires more. Needs, wants, and demands are a part of marketing principles businesses use to obtain data. In order for businesses to make a profit, consumers must spend. A successful business, pays attention to market researchRead MoreApple1199 Words   |  5 Pagesthat their products or services are different from others on offer which allows you to charge a premium price. Apple Inc uses this strategy with their persistent pursuit of new technologies. Cost leadership strategy has been highly adopted by Apple Inc. as well. By strategizing on cost efficiency, the success and sustainability of the company is improved. By lowering the cost of production and management, Apple Inc has been given golden opportunities on determining prices of its products Resource-BasedRead MoreSustainability Research Paper1682 Words   |  7 PagesResearch Paper â€Å"Communicating Sustainability† Strategic marketing views sustainability through a market focused approach and considers it as a strategic resource that leads to competitive advantage for the organization and to superior performance (Hult 2011). Market-focused sustainability integrates the customer (and other important stakeholders) into marketing strategy making and implementation. This has the opportunity to create a marketing strategy that is valuable, rare, inimitable, and difficultRead MoreAdvertisements And The Internet Of American Advertising1146 Words   |  5 Pagesthen applied when a person logs onto Twitter a few hours later and sees pictures of the Kardashian sisters posing and showing off their bodies, the ones that they achieved simply from the use of QuickTrim. It makes one believe this product has the ability to make one look desirable. Advertisements and the Internet have the power to do this through different techniques. Jack Solomon mentions in his passage â€Å"Master of Desires: The Culture of American Advertising† the different advertising methods thatRead MorePlenitude - LOreal1160 Words   |  5 Pagesaddressed. The root causes of L’Oreal’s problems are: 1. Wrong assumptions of the target market 2. Applying a market strategy based on the those assumptions 3. Continuing to do so for an extended period even given the results The target market When L’Oreal planned to release Plenitude in the US market, it is assumed that what would be successful for the French market would translate to the same success in the US market if the same formula was applied. The model of an â€Å"executive woman† had massRead MoreThe Concept of Marketing and Its Application1258 Words   |  5 PagesThe Concept of Marketing and Its Application Phase 1 Marketing is an essential function for most commercial organizations: it is more than simply advertising to tell people about a product. There is on singular definition of marketing, to determine a personal definition, a reviewed of some existing approaches may be assessed. The American Marketing Association (AMA) defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging

American Antebellum Slavery And The Civil War - 1949 Words

The dictionary definition of an apologist is, â€Å"one who speaks or writes in defense of someone or something.† It also defines elide as to, â€Å"to leave out of consideration.† Two key terms to understand when talking about American antebellum slavery. One might put their soul at ease by the enduring thought that southern slaves were treated amicably; however, this is not the truth. Slave holders and their apologist alike wanted their fellow citizens to feel as though their slaves were conditioned to superior treatment and conditions. Eliding that free black life and slavery were synonymous...This could not be portrayed more inaccurately. Ira Berlin introduces Solomon Northup s memoir, 12 Years A Slave, depicting slaves as, â€Å"cogs in a great†¦show more content†¦Moss might be used were it not that it directly breeds a swarm of flies.† Superior conditions, indeed. The slaves work in the field ceased at sunset, but this only began their second shi ft. All slaves had some form of chore they were responsible for, whether feeding the animals or cutting wood; conversely, when they get to retreat to their lavish cabins, the plantation hands proceeded to kindle their fire, ground corn mean in a small hand-mill and prep their food for their next day of leisurely field work. There was no rest for the weary. The women were forced into sexual submissions by their masters. The riches do not end there; there is more, Berlin describes the demeanor of the slaves in their submissions, â€Å"slaves learned to lower their eyes, take off their hats, and bare their heads in front of a white man – the â€Å"down-cast eyes and uncovered head – in the attitude and language of a slave.† Southern slaveholders in the 19th century were completely delusional...The claim, that their slaves were treated superior, was merely to ease their own subconscious; moreover, they presumed that this mentality would give them a chance to hide b ehind false pretenses, then maybe, the rest of the world would not get a glimpse into their sick and demented ways. However, slaveholders trying to persuade society of this mindset, are nothing more than awful jesters that are notShow MoreRelatedPeter Kolchin : American Slavery review1708 Words   |  5 Pagesfrom John Hopkins University. He now specializes in nineteenth-century U.S. history, the South, slavery and emancipation, and comparative history. In his career he has written many books on slavery including Unfree Labor: American Slavery and Russian Serfdom and First Freedom: The Responses of Alabama s Blacks to Emancipation and Reconstruction (Peter Kolchin...). In 1993, his third book American Slavery was published and 10 years later a revised copy was released which featured a new preface andRead MoreThe Great Awakening Of The Antebellum Period1524 Words   |  7 PagesThe Antebellum Period was the time after the War of 1812 and just before the Civil War (Lapsansky-Werner ). With the growing cotton plantation in the south, more slaves were needed and more slaves needed to escape (Antebellum Period.). While the Antebellum Period brought the Second Great Awakening and Westward Expansion, it is also known for the uprising of abolition and anti versus pro slavery arguments (Antebellum Period.). The antebellum period was overall a pivotal point in slavery and slaveRead MoreThe Rise of the Anti-Slavery Movement in the US Essay867 Words   |  4 PagesThroughout the history of America, the struggle between white and black Americans is by the far the most complex and long standing issue. Beginning with first contact between white Europeans and Africans during the English colonial period, Africans were immediately labeled with terms including savage and heathen. During the Antebellum period, institution of chattel slavery in America certain ideas of what the black man’s role in society became widely known and accepted. Stereotype such as the SamboRead MoreAmerican Civil War and Religion Essay1155 Words   |  5 PagesOne of the important subjects during the civil war was Religion even though it received minor attention until recent years. Historians have considered civil war an important story of war; however, religion rose as an important factor with many publications. For example â€Å"Religion and the American Civil War† is a collection of essays and poems by various writers (Harry S. Stout, George Reagan Wilson, etc.1) A survey of the civil war history from around 1970 to the present provides a very extensiveRead MoreEssay about The American Civil War688 Words   |  3 PagesThe American Civil war was a series of transactions, or exchanges, between the North and the South. These transactions involved over 1 million Americans who put their lives at risk for the liberation of the country’s slaves. These transactions were influenced by three paramount concepts: perspectives, values, and relative evaluations of costs and benefits. In the midst of this tumultuous period of time in American history, these concepts shaped not just the people themselves but the social, politicalRead MoreAmerican History: The Development of the Ironwork Industry in Alabama1088 Words   |  5 Pages The perspective of many historians and textbooks usually consist of the same general understanding of specific issues in American history. For example, key events or battles such as _____, or common trends that aid in t he understanding of how society operated at that point in history. However, many American history textbooks avoid the topic of widespread manufacturing industries in the south, and their simultaneous development with the much more powerful agricultural industry. Set in the Deep SouthRead MoreThis Document Discusses The Narrative Of One Of The Most1136 Words   |  5 Pages This document discusses the narrative of one of the most recognizable civil rights advocates, and the most famous African American abolitionist during the antebellum period of America s history, Fredrick Douglass. The excerpt is taken from one of the versions of Douglass’s autobiography, Narrative of the Life of Frederick Douglass, an American Slave, published in 1845-era Boston, Massachusetts. The original version of this excerpt could be found in his autobiography from pages 39 – 43. This excerptRead MoreThe North And South Regions Of The United States1391 Words   |  6 Pageshome to a state con gress and governor. However, during the antebellum period of the United States everything wasn’t as blissful as it is today. The antebellum period is the period after the War of 1812 and before the Civil War in 1861. Some people may say that the Antebellum period was a period of great awakening with a lot of prosperity because of manufacturing, while others may say it was a dark time in the nation s history due to slavery. During this time, the country was divided and was newlyRead MoreTraditional Views Of The Antebellum South986 Words   |  4 PagesTraditional views of the Antebellum South oftentimes ignore class divides within the American South. African-Americans and Whites are oftentimes viewed as being divided by race with all Whites and African-Americans being equal. However these ideals ignore the seventy-five percent of southerners which did not own slaves and the steep divides between African-American slaves with different roles. Primary sources from authors who experienced the Antebellum South, the American Civil War, and, or ReconstructionRead MoreThe Effects Of Slavery In Soul By Soul By Walter Johnson1250 Words   |  5 PagesWhen referring to the history Antebellum America, the two things that shape our country are the expansion of slavery and the expansion of the Market Revolution. In the novel Soul by Soul, by Walter Johnson, the author exploits the effects of slavery on the people involved with slave trade in the south. It also shows the reader just how vital slavery is to the Market Revolution, and how the consumers culture, in turn, shaped personal identities. Both slavery and the Market Revolution shaped presidential

Google Speech Free Essays

Presenter: General Purpose: Specific Purpose: Central Idea: Informative Speech Outline Sample Student To inform To inform the audience about Google Incorporation and its significant and various technological innovations. Google is more than a search engine; it is one of the most technologically innovative companies of the 21st century. l. We will write a custom essay sample on Google Speech or any similar topic only for you Order Now Introduction A. Imagine yourself walking into a bookstore that contains billions of books. Billions of books that’s not organized, not in alphabetic, categorical, or genre order; No employee to assist you and no centralized system. You need to find a specific book in short amount of time. Posed in this predicament, it is extremely doubtful you’ll be able to find that book. The World Wide Web is no different; it is a highly disorganized collection of documents in many different formats. But thanks to search engines, we know there’s a solution. B. Google is the most popular search engine used by everyone in the world today. It provides users organized and relevant search results in a matter of seconds. It is also one of the most technologically innovative companies of the 21st century. C. Based on my research through reading books, Journals, and rticles I have gathered substantial information about Google Incorporation. D. Three main points people should know about Google is: 1. History of Google Incorporation 2. The Science Behind Google’s Search Engine 3. Google Project Glass II. History of Google Incorporation A. Larry Page and Sergey Brin 1. 1998 – Founders of Google Incorporation. 2. 1995 – The two met in Stanford University. a. Stanford computer science grad students. 3. Collaborated on a search engine called BackRub. . According to Steven Levy author of In The Plex, â€Å"Page understood that web links were ike citations in a scholarly article. It was widely recognized that you could identify which papers were really important without reading them†simply tally up how many other papers cited them in notes and bibliographies. Page believed that this principle could also work with web pages. † B. Start of Google Incorporation 1 . 1997 – Larry and Sergey changed the name of their search engine to Google, which was derived from the play on word â€Å"Googol† a. A mathematical term for the number represented in the figure 1 followed by 100 zeros equal to 10100. 2. An investor writes Larry and Sergey a check for $100,000 a. 1998 – Both privately incorporate Google b. They set up a workspace in a friends Garage in Menlo Park. 3. According to Global Business Magazine by 1998 Google had an uncanny knack for returning extremely relevant results. Even though Google had yet to significantly penetrate the search market, by the end of 1999 they had raised $25 million in venture capital, moved into bigger offices twice and hired 40 employees and a company cook. C. Google Onward 1 . According to Google’s Company History Timeline, from 2000 through 2013, Google aunched and released a wide variety of new internet based applications, services, products, made key partnerships and acquisitions. a. From Just releasing 15 different languages supported by Google. com (e. g. French, German, Spanish, Chinese, Korean, Google has released numerous apps and services such as: i. Google Books – search for free books online it. Google Docs ; Spreadsheets – use docs that are similar to Microsoft office Word and Excel spreadsheet online for free iii. Google Health – store and manage medical records online iv. Google Cloud – ability to save data online . Google formed key partnerships with companies like Yahoo! and AOL. d. Google acquired key companies such as: i. Pyra Labs – the creator of blogger it. Youtube e. Google released products such as: i. Nexus One – Android Smartphone (Nexus 4 New V. )) it. Nexus Tablets (Nexus 7 ; Nexus 10) iii. Samsung ChromeBook Laptop Transition: Now that we know how Google got started, let’s look at what makes it go. Ill. The Science Behind Google’s Search Engine A. Google PageRank Algorithm 1. It is the most well-known Algorithm named after Google’s co-founder and CEO Larry Page. . According to Randall Stross author of Planet Google, â€Å"An algorithm is a set of rules for solving a particular problem; it’s the essential building block used in constructing complex computer software. Google’s PageRank algorithm†¦ [Fixed the problem of the disorganized documents of the World Wide Web by the algorithm’s ability to]†¦ index and analyze web pages. B. How does the PageRank Work? 1 . According to Google. om PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. a. The undamental theory is: the more links leading to a website from other websites, the more important that website receiving those links becomes. 2. In other words, according to Luis Posselt’s article What Google Page Rank is and how it works? Google Page Rank can be se en as a popularity ranking tool because in fact that is what Google does when ranking websites. Google basically with the algorithm behind PageRank will give more page rank to the more popular websites. a. Luis Posselt states that PageRank is a â€Å"vote†, in which all the other web pages vote (through links rom web pages to other web pages), that determines how important a web page is. b. However, PageRank doesn’t regulate which webpages are included in the search results when a search term is entered into Google; that is determined by the significance of titles, keywords and phrases contained within those pages. C. Google Panda Algorithm 1 . According to Brafton. com, the name â€Å"Panda† comes from the Google engineer Navneet Panda, who developed the technology that made it possible for Google to create and implement the algorithm. . According to Google. com the Panda Algorithm was implemented to improve the ser experience by catching and demoting low-quality sites that did not provide useful original content or otherwise add much value. 3. At the same time, it provided better rankings for high-quality sites†sites with original content and information su ch as research, in-depth reports, thoughtful analysis and so on. Transition: Now that we know how Google works, let’s look at what they are working on for the future. IV. Google Project Glass A. In 2012 secret lab of Google – Google X 1 . Unveiled their plans to release the Google Project Glass. . Eye glasses that Google+ Glass . It is basically a computer inside a pair of glasses 2. It has a 1. 3cm display, which comes into focus when you look up and to the right. 3. Users will be able to take and share photos, video-chat, check messages, events, access maps and the internet. C. Technology of the Future 1 . Google demonstrates in a creative video what this technology might enable users to do in the future. 2. The video portrays what the user sees through the glasses; like information and apps such: Google calendar, Google+, time, temperature, camera, chat location, and more. D. Smartphone Experience . According to PCMAG. com the Google Glass projects a smartphone-like experience into your field of vision: a. You can see texts, emails, check the weather, and queue up your music. b. You can respond or make calls with voice activated commands. c. The augmented- reality interface can highlight things you see in real life and tell you more about them. d. You can also share live video of what you are seeing with someone else. E. Google Glass Hardware Specifications How to cite Google Speech, Papers

Climate Archive System

Question: What is the Climate Archive System ? Answer : Introduction Long-term datasets have become a focus for climate research since they are essential for studying the variability and extremes in weather and climate. The overall importance of climate data rescue and efficient climate data management is accepted widely. Computer technologies are essential tools for processing climatological data and storing the huge amount of meteorological measurements (Ananta et al., 2013). National Center of Meteorology and Seismology (Climate department) in UAE aims to gather and store all meteorological data recorded by wide network of weather stations in unified climatological database structure such as: Air Temperature, Air Pressure, Relative Humidity, Solar Radiation and other relevant data (Brandao, 2015). The report is prepared for the project developed using data mining techniques for forecasting the weather conditions, collects all the statistical data of the climate condition, and prepares a yearly report for the specified location. To store and manage climatological data in database server, the project incorporates implementation of CLASYS (Climate Climate Archive System). CLASYS (Climate Archive System) is a Desktop Architecture that works through a simple user-friendly interface to support the storage and management of all meteorological data. The data is stored and managed in one unified structure based on Microsoft SQL Database Server CLASYS performs data retrieval and analysis. Data that are already in digital form (Electronic format) can be readily ingested directly by the system (Data Import). Non-digital records from the original observation books are generally digitized during an entry process with a minimum of error since accurate climate data is the first prerequisite for basing climate related decision making on. The system is being designed for validation and removal of erroneous data as they are entered or imported. CLASYS detects likely and manual errors automatically by establishing a set of quality control procedures (Chung, Theng Seldon, 2013). Data in digital form can be exported from the system for further usage such as report maki ng, weather forecasting, and others. In the literature review section, existing climate data storage and management systems are described such as CLISYS (Meteo France MFI), CLIWARE (Russian Federation), CLIMSOFT (Zimbabwe-Guinea-Kenya-Metoffice), JCDMS (Jordan), CLDB (Slovakia - MicroStep-MIS), and CLICOM (FREE WMO). These systems are demonstrated for showing their limitations, challenges and comparison with each other; so that importance of CLASYS can be established. The project is developed using data mining techniques, autonomous error-checking of meteorological data, and decision tree algorithm. The Scrum project lifecycle is used for developing the project, and a project schedule is created for scheduling the activity incurred for the development of the project. For the storage of the weather condition data, the algorithm is prepared to combine data mining along with decision tree. CLASYS performs management of climatological data such as manual and automatic check of erroneous data to resolve data flaw and importing external data in many formats. Literature Review In this section, the researcher tends to choose over some existing Climate Data management systems. Existing climate data management systems are comparatively demonstrated in the section for studying the limitations and gaps exist in climate data handling process (Cinquini et al., 2014). Identified systems are CLISYS (Meteo France MFI), CLIWARE (Russian Federation), CLIMSOFT (Zimbabwe-Guinea-Kenya-Metoffice), JCDMS (Jordan), CLDB (Slovakia - MicroStep-MIS), and CLICOM (FREE WMO). In this project, the proposed system is expected to outreach the identified limitations in literature review, so that CLASYS can be stated as important for elimination and mitigation of limitations. Clisys This particular system is effective for understanding and tracking historical climate data in real time. This system is popular for anticipation of weather and recommendations for change of climate. CLISYS can carry out analysis for weather condition prediction so that certain region or area residents can be alerted. Moreover, CLISYS helps as a decision-making tool for residents and users (Desai, 2016; Elliff et al., 2017). It can securely store historic data and real time climate information, stores precise and accurate data in databases, ensures quality controlling in collected data, and can generate substantial reports with statistics. CLISYS is a web-based architecture with user-friendly interface offering instant access to data management and system administration. It has a unified storage structure helping to ensure centralized databases and unique information storage (CLISYS - CDMS., 2017). CLISYS operates with reliable monitoring system and have capability of storing past, present, and real-time climate data. WMO evaluated CLISYS and declared fully compatible with WMO practices and recommendations. However, Feris, Zwikael and Gregor (2017) opined that CLISYS could not accept several data formats while taking raw data from users. This is identified as a limitation for climate data analysis. Cliware CLIWARE is mainly developed for handling and resolving hydro-meteorological data management while processing in different levels. CLIWARE is developed based on module base so that different climate characteristics can be assessed and important and derived information can be forwarded to client (CliWare System., 2017). CLIWARE can generate hydro-meteorological data, various climatic characteristics, database of hydro-meteorological data and metadata, and sends relevant information to customer. CLIWARE allows to process different operational data such as synoptic data, ship synoptic data, upper-air data, climate data, oceanographic data Batey, cleaver, and buoy (Hobday et al., 2016). System generates climate characteristics and allows user to download from external sources. Russian Federation proposed the tool with web-based architecture alongside database server, application server with J2EE standard, dynamic web server, and client software. However, Horta, Georgieff and Aschero (2015) suggested limitation identified as CLIWARE cannot detect errors in data. It completely relies on user input through user interface, and then it automatically generates reports, charts, and graphs. Again, the operation plan of CLIWARE is dependent over archived data, past climate datasets from database server. In case, the stored database contains redundancy and errors in climate data; then CLIWARE cannot remove them as well (Hossny et al., 2013). Therefore, these limitations are managed by the end-users so that CLIWARE can operate with suitable efficiency and effectiveness. Climsoft This system is a software suite that stores climate data in flexible and suitable manner so that user can extract useful information easily. CLIMSOFT is developed for certain companies who wish to generate reports and analysis over climate in certain regions. CLIMSOFT helps to store the historical climate data in computerized format (Climsoft Home., 2017). CLIMSOFT followed WMO Climate Data Management System Specifications and this software suite works properly with climate data. It can apply e-SIAC statistical approach for detailed analysis of weather condition at will of end-users. This software suite is popular in Zimbabwe, Guinea, and Kenya for climate data storage and extraction. However, Imoto, Carneiro and Avila-da-Silva (2016) claimed that CLIMSOFT is unable to keep collected climate data with security, sometimes, data loss can happen in this software suite. CLIMSOFT cannot accept different formatted data from end-users and it cannot remove flaws from collected climate and weather information. Jcdms JCDMS can perform several types of work such as previous paper data key-entry, current Climate Observation data entry, different data format importing, data validation and quality control. JCDMS can manage and re-organize data sets along with archiving, export, and analysis feature (JORDAN METEOROLOGICAL DEPARTMENT AMMAN-JORDAN., 2017). Furthermore, JCDMS can put climate data in usable format; it operates in Windows NT /2000 Server, Workstations WIN95/98/NT/2000, Local area network (LAN), Oracle 8 or higher (RDBMS), and Oracle Tools (Developer 2000). JCDMS requires personnel expertise level to be information technology knowledge, experience in ORACLE RDBMS, ORACLE tools, and climate data management (Kaur Sengupta, 2013). JCDMS is incorporated with user-friendly, multiple user access, GUI interface, higher storage capacity, Validation and Quality Control and direct connect to GIS. Main limitations in JCDMS are it can validate the climate data and cannot remove the errors in collected. Therefore, JCDMS is developing error removal process for better and convenient usage. limatological database CLDB is a popular database for Slovakia - MicroStep-MIS; inside the Climatological database (CLDB), the previously mentioned user-friendly structure depends on SQL Database Server (MicroStep-MIS - Climatological and integrated Environmental Database (IMS CLDB and EnviDB)., 2017). Standard information depends on SQL dialect for storage of climate data. The certification of data storage quality is the business demonstrated Oracle Database Server, the server is essential for database innovations. CLDB depends on WMO suggested hones regarding single climatological information preparing (Hobday et al., 2016). It takes after the WMO recommendation of an RDBMS (Relation Database Management System) application with wide use in climatology (World Climate Program endeavours concerning new Climate Data Management Systems - CDMSs). The Extraordinary preferred standpoint of CLDB is measured engineering, which gives end client probability of point-by-point customization. End client can indicate ex tra nonstandard info and yield modules. Modules can be effortlessly executed and added to any current or future establishment (Franco et al., 2014). A standout amongst the most intriguing expansions offered is moving up to the natural database (radiation and air contamination checking). Clicom CLICOM is a tool for storing climate data, supporting different data inputs, and other additional features. CLICOM stores different types of data such as observed data, meteorological phenomena, inventory of missing data, rainfall gauge measurements, and others (CLICOM., 2017). CLICOM accepts definition of observed data such as temperature, pressure or wind direction. CLICOM can accept manually typed data and climate information so that users can easily put information into analysis. CLICOM enables automatic import from text files for handling climate data with better analysis. Moreover, the main limitation in CLICOM is identified that it cannot accept several formats of data into consideration for analysis. Clasys Development Importance and Approach The cost for the development of the project will be required to be estimated before starting the development process. The cost could be calculated after a successful analysis of the requirement and the specification for the project (Mansor et al., 2016). The prediction algorithm could be applied periodically to the data collected from the CLDB and for storing the result in the database of the system. The system should display the values and highlight the areas on the map for which the prediction is made. The system should be prepared with the application of interactive animation and effects for making the interface interactive and the user can get information about the present and the future climate condition of the selected location (Lagerberg et al., 2013). A language preference can also be added to application of language translation tool that can be selected for changing the preference of the user. The information system developed should produce graphs and maps for the climate co ndition of the selected region. The actors and the goals of the user are also analysed, and it has been found that the main actors are the users (Registered and Unregistered), database, Graph plotter, Historical data provider and the system administrator (Feris, Zwikael Gregor, 2017). The admin also has the authority of clearing the data that is fetched from the database of CLDB. The admin can log out other users using the system and track the usage and the search pattern of the users using the system. The project should be prepared after a detailed analysis and research, firstly a high level architecture design in created. The data mining technique is applied to the collection of the historical data and collecting different components for the development of the project. The main components of the project are as follows: Collection of Data: The historical data are fetched and stored in the local database for the specific region Cleaning of the Data: the fetched data are cleaned, and the data that have missing components are removed (Sokmen ebi, 2017). The duplicate entries are found in the database, and they are deleted for increasing the efficiency of the system Selection of the Data: A requirement analysis is done, and the data required for the proper running of the query are analyzed, and the relevant data are retrieved from the system. Transformation of data: The gathered data are transformed in this stage that is accepted the form of the data mining. Data mining: The algorithms are selected and used for analysing the meteorological datasets that are used for creating interesting pattern for studying (Kaur Sengupta, 2013). Problem Statement and Scope In this project, the primary challenges that should be tackled are identified as to let the system removing erroneous data, data validation, and import external files in many format. Climate department already have climate Database Management System to receive meteorological data from weather stations (Lagerberg et al., 2013). However, in current context, there is no autonomous management of data, automatic error checking in data; henceforth, the climate department personnel had to check and manage data manually. Therefore, the problem in existing climate databases is storing erroneous data without effective validation and checking before storage. In this manner, sometimes, the climate data cannot be managed as per weather forecasting reports (Mansor et al., 2016). Furthermore, climate department needs to input climate data manually in climate databases along with checking data and maintaining specific format. It is quite tiresome to import sensitive climate data manually, checking t hem and processing them as well. In this project, the problems are identified as following: To validate and check climate data automatically To remove the incorrect and invalid data from the databases automatically To import data from external sources such as document, text files, spreadsheet, and others along with different data formats Problem scope is defined to be assessing the risks and certain issues that can make the system vulnerable to some consequences. Therefore, to mitigate the risks and issues, proposed CLASYS (Climate Archive System) will contain: Table for weather stations: This table will contain weather station data such as wind speed, wind direction, air temperature, solar radiation, relative humidity and others (Sampaio Franco et al., 2014). This data will be fed through CLASYS for checking errors and validation before storing them in databases. Table for variables: To store the collected data, table of variable is created. This table will store the weather data received from the stations temporarily for management. The system administrators have the responsibility of reporting the historical weather data and create status for the created report (Sokmen ebi, 2017). The main functional requirement of the project is to allow the system administrator to add historical data of the weather. Table for users: The registered users can search the system get a future prediction of the weather condition of the selected location. The alert message can be sent to the user if there is a sudden change in the current weather condition or emergency arises (Turner, 2015). The visitors are given limited functionality and they can check the status of the weather and can register into the system for getting updates at a regular interval of time. Table for quality control: Quality check of collected data is crucial as management and storage of climate data should be flawless. The system should do erroneous data removal from collected data before storing them in databases. The system can provide better visibility of data so that weather forecasting can be performed with detailed analysis. The graph plotter has the responsibility to plot sketches of the predicted weather on the map. The area where the weather is searched is highlighted using different colors to make the system convenient for usage. Table for import external data: Table for several formatted data helps to manage different electronically formatted climate data and store them within database regardless of data flaw and loss. 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